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Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

2020 Harley-Davidson GMC Sierra brings the iconic brand to a new truck

The Harley-Davidson Ford F-150 rides alone no longer. Thanks to the Tuscany Motor Company, it now has a fellow truck associate to cruise with side-by-side on the open roads. Introducing the 2020 Harley-Davidson GMC Sierra, which will make its official debut at the 2020 Barrett-Jackson Scottsdale auction. For years, a Harley-Davidson special edition package has been associated with the Ford F-150 nameplate. Although Ford does not offer a direct option from the factory, Tuscany Motor Company answered the demand and now builds truck packages that carry the famous American motorcycle name. With the direction of Harley-Davidson, Tuscany creates interior and exterior customizations that reflect notable and iconic features of the bikes. This year is the first time Tuscany has ever offered a Harley-Davidson package on a GMC Sierra, and as expected, it's pretty similar to the one offered on the F-150. The package includes at least 60 exclusive parts, and the Sierra is available in Onxy Black, Summit White, or Satin Steel Metallic.  Setting the tone are Fatboy-inspired 22-inch milled aluminum wheels wrapped in chunky 35-inch all-terrain tires. As Tuscany is a division of Fox performance parts, the truck rides on a specially designed BDS suspension with tuned Fox shocks and lateral stability bars. The truck also has a redesigned front bumper and grille with an integrated LED light bar for off-roading, power running boards with rock guard trim and entry lights, color-matched Harley-Davidson-designed fender flares, custom front fender vents with the Harley logo, an induction-style hood, a redesigned rear bumper, and a tuned exhaust with billet tips. More badging, tailgate cladding, a windshield header, orange tow hooks, and a bed rug add extra pizzazz. Finally, for all the planes, drones, and aliens who are eyeing pickups from the sky, the tonneau cover is debossed with the Harley-Davidson logo.  Inside, the fan pack includes leather seating with orange diamond stitching, and piano black door panels, console, and trim. Harley-Davidson badging and branding is on the seats, on the center console, on the floor mats, the door sill inserts, the instrument gauges, and even the pedals.  If this is up your alley, and you're interested in buying, the Sierras, no matter the color, start at $94,995 before taxes and fees. For more information, visit Tuscany. Related Video:

Ford to hack $4k off price of Focus EV amid slow sales

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.
Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.