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Ford, Volvo, Google, Uber and Lyft form self-driving alliance

Five companies arguably leading the worldwide effort to develop autonomous cars said Tuesday they're forming an organization to lobby the federal government to better prepare America's roads for self-driving technology. The founding members include some of the biggest companies in the automotive, autonomous, and ride-sharing realms – Ford, Google, Lyft, Uber and Volvo. Operating as the "Self-Driving Coalition for Safer Streets," they aim to work with lawmakers and regulators to clarify a disparate set of rules and regulations at both the state and federal levels that could hinder the deployment of autonomous cars. "The U.S. risks losing its leading position due to the lack of federal guidelines for the testing and certification of autonomous vehicles." – Hakan Samuelsson David Strickland, a former administrator of the National Highway Traffic Safety Administration who issued the first set of autonomous-related policies in that role (pictured below), will serve as the group's counsel and spokesperson. "The best path for this innovation is to have one clear set of federal standards, and the Coalition will work with policymakers to find the right solutions that will facilitate the deployment of self-driving vehicles," he said in a written statement. In January, Transportation Secretary Anthony Foxx said his department would accelerate efforts to craft such federal standards. Those efforts include holding two public hearings on standards, the second of which is scheduled to be held Wednesday in Palo Alto, California. Foxx signaled the intent to deliver them by June. Google has been leading the efforts to ensure such standards are national in scope, warning their cars could run afoul of state-specific laws should they cross state borders or if standards varies between the federal efforts and regional ones. The complexity of such efforts was underscored recently, when NHTSA agreed that Google's software could be considered the driver of a vehicle for the purpose of meeting federal motor vehicle standards, an interpretation that would conflict with preliminary California rules that mandate a licensed driver operate a self-driving car that comes equipped with human controls like a steering wheel and brakes. At South By Southwest last month, Jennifer Haroon, Google's self-driving car business leader, said the company couldn't accomplish its goals under those regulations.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Obama Administration wants 200-mile EV that charges in under 10 minutes

When it comes to electric vehicles, you can find issues preventing mass adoption pretty much anywhere. Which is why you can then also look for solutions pretty much anywhere. That's the method the Obama Administration announced yesterday and it involves everything from shorter charging times to more public chargers, from bigger government fleets of electrified vehicles to an "Electric Vehicle Hackathon." The new plan is looking into blistering charging speeds of up to 350 kW. Perhaps most exciting, there was a commitment made to try and increase the speed of fast charging. Today, Tesla's Supercharger network has the fastest public charging available ( up to 145 kW), but the new plan is looking into blistering speeds of up to 350 kW. That's fast enough to recharge a 200-mile EV in under 10 minutes. Another cool future was promised by the Battery500 Consortium goal, which wants to create better batteries that cost under $100 per kWh. There was no actual technology revealed at this time, but announcements like this are about new ways to approach the future, not the nitty-gritty technical details. That's why the new announcement touts the fact that 12 utilities and charging companies have committed to increase their deployment of EVs and charging infrastructure, that there are 35 new partners (businesses, non-profits, universities, and utilities) for the DOE's Workplace Charging Challenge, and that there will be an EV "Hackathon" this fall to, "discover insights and develop new solutions for electric vehicle charging." The White House's announcement comes on the heels of the first-ever Sustainable Transportation Summit (STS). The STS was sponsored by the Department of Energy (DOE) and was held earlier this month in Washington, DC. After all this activity, almost 50 companies and organizations have signed on to the new "Guiding Principles to Promote Electric Vehicles and Charging Infrastructure" document, including the usual suspects: Tesla, BMW, Nissan, Ford, General Motors, Chargepoint, the California Air Resources Board, and the State of California (notably, the usual suspects are also missing). You can read the entire announcement from the White House here, but we've put the Guiding Principles below. The Obama Administration has made strong pushes for electric vehicles before, including proposals to increase the tax credit for EV buyers to $10,000, among other things.