Ford Model A 1931 Hot Rod on 2040-cars

Auto blog

Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Ford blows up Takata airbag recall by over 447k vehicles

Ford is the latest automaker to announce an expansion to its Takata driver-side airbag inflator recall, and the latest increase adds an additional 447,310 vehicles to the nationwide total. The company says that this expansion comes at the request of the National Highway Traffic Safety Administration. The expanded recall campaign covers: The 2005-2008 Ford Mustang built between August 18, 2004, and June 25, 2007, at the at Flat Rock Assembly Plant The 2005-2006 Ford GT built between February 11, 2005, and January 30, 2006, at the at the Wixom Assembly Plant As of December 18, Ford knows of a total of 502,489 vehicles in need of replacement driver side inflators. Of those, 462,911 are in the US, 27,516 in Canada, 7,578 in Mexico and 4,484 outside of North America. The automaker is aware of one injury that may be related to these exploding parts. Earlier in December, the automaker issued an expanded recall covering passenger side Takata airbag inflators for the Ranger pickup and Ford GT. When taking this into account, the grand total of Ford products with inflators that need replacement for the driver or passenger side is 538,977 vehicles. Scroll down to read the company's full announcement of this enlarged safety campaign. FORD EXPANDS TAKATA DRIVER-SIDE AIRBAG INFLATOR SAFETY RECALL DEC 18, 2014 | DEARBORN, MICH. At the request of the National Highway Traffic Safety Administration, Ford is expanding its recall on Takata driver-side airbag inflators. This recall includes approximately 502,489 vehicles, an addition of approximately 447,310 vehicles. This brings the total number of Ford vehicles being recalled for Takata airbag inflators to approximately 538,977. This expanded recall includes 2005-2008 Ford Mustang vehicles built Aug. 18, 2004 to June 25, 2007 at Flat Rock Assembly Plant and 2005-2006 Ford GT vehicles built Feb. 11, 2005 to Jan. 30, 2006 at Wixom Assembly Plant. As of Dec. 18, 2014, Ford is aware of approximately 462,911 vehicles in the United States and federalized territories, approximately 27,516 in Canada and approximately 7,578 in Mexico affected by this recall. Approximately 4,484 additional vehicles outside of North America are also included in this action. Ford is aware of one accident with an injury that may be related to this condition. Dealers will replace the airbag inflator at no cost to the customer.

MyFord Touch getting buttons and knobs back to counter criticisms

Ford deserves credit for being a front-runner in offering advanced infotainment technology with its Sync and MyFord Touch systems, but continued consumer complaints over its confusing touchscreen interface and capacitive controls has made the automaker relent. The Wall Street Journal reports that physical buttons and knobs for controlling tuning and volume will be coming back to Ford vehicles equipped with the controversial infotainment system.
The 2013 F-150 with MyFord Touch gives us a glimpse of what the new layout with buttons and knobs might look like, as Ford says a similar balance of touch screen capability and buttons/knobs are what's being planned for future models. And, while capacitive controls have no fans in the halls of Autoblog, many of Ford's models with MyFord Touch do have a large physical knob for adjusting volume with integrated buttons for tuning and advancing tracks, though most of those are models with the optional upgraded Sony Audio system. Lincoln models with MyLincoln Touch, however, feature only capacitive controls for all stereo and climate functions.
Despite receiving enough complaints to throw buttons and knobs back into the mix (a move that reminds us of BMW's iDrive trajectory, among others), Ford reports that Sync and MyFord Touch have still been sold on 79 percent of its 2013 model year vehicles, a number it claims is double the rate that Honda and Toyota are getting for their infotainment systems. Ford also states that owners who do opt for the duo of technologies are more satisfied with overall vehicle quality than those who don't have it.