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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Motor Trend pits Subaru WRX vs. Ford Focus ST

The Ford Focus ST has enjoyed a relatively calm, if brief, reign in the world of hot hatches. With nothing else in the class (in the States, at least) but the aging Mazdaspeed3 and Subaru Impreza WRX and the slow-selling Volkswagen Golf R, the Blue Oval's 252-horsepower five door has been the go-to vehicle for those that don't need the high-octane lunacy (and expense) of the rally bred Subaru Impreza WRX STI and Mitsubishi Lancer Evolution X.
Now, though, as the new Subaru WRX (it's not an Impreza anymore, though, neither is it a hatchback...) starts to arrive at dealers, the Focus ST appears to be under threat for the first time. Naturally, Motor Trend is here to figure out which one is the best, with another one of its Head 2 Head videos. Host Jonny Lieberman puts both cars through their paces, going above and beyond, quite literally, at the very end of the video.
Have a look below and let us know what you think of MT's verdict in Comments.

2015 Mustang-based Saleen S302 to boast as much as 640 hp

The Ford Mustang is obviously a famous performance vehicle in its own right, but it often works even better as a platform for the aftermarket to upgrade. With the all-new 2015 model just now hitting the scene, the famous tuners at Saleen are getting their improvements for the new pony car ready for the world. After recently teasing it, the specs for its fresh S302 model are officially here, along with a first look at it in profile.
Of course, the biggest question on everyone's mind is how much power the company can get from the Mustang's V8. With the 2015 V8 model rated at 435 horsepower and 400 pound-feet, Saleen expects to bump the Ford factory numbers slightly to 450 hp and 410 lb-ft in naturally aspirated form, or with the benefit of a supercharger, it will rocket the engine's output figures to 640 hp and 565 lb-ft. No matter which powerplant a buyer chooses, there are a wide variety of available final-drive ratios with a six-speed manual or automatic gearbox.
Available as either a coupe or convertible forms, Saleen will offer its S302 in three trim levels - White Label, Yellow Label and Black Label. The White Label is the only naturally aspirated one of the bunch, but it still benefits from upgrades like a new exhaust, limited-slip differential, improved suspension, heat extractor hood and rear wing.