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Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.

Ford Mustang GT350R adds a lot more than just a new letter [w/videos]

Okay Chevrolet, the ball is in your court. Ford served up one hell of a rebuttal to the track-focused Camaro Z/28, introducing the limited-production Mustang GT350R, complete with over 500 horsepower, over 400 pound-feet of torque and freaking carbon-fiber wheels. Carbon-fiber wheels. Seriously. It's because of those 19-inch hoops, along with some other changes, that Ford was able to slice 130 pounds from the already lightweight GT350 Track Pack. The wheels are responsible for a 13-pound reduction in unsprung weight per corner, while the removal of such superfluous things like the air conditioning, stereo, rear seats, trunk carpet, backup camera and tire inflator accounts for the rest of the weight reduction. Along with the lower weight, Ford has thoroughly reworked the GT350's aerodynamics, adding a simply monstrous rear wing and diffuser, along with vented wheel wells, a new hood vent that both extracts heat and reduces lift. Beside the aero aids, Ford has shod the carbon-fiber wheels in ultra-grippy Michelin Pilot Sport Cup 2 tires, just to guarantee the shiny side remains up. View 21 Photos Ford retained the standard GT350's 5.2-liter, flat-pane V8, Torsen limited-slip differential (complete with a 3.73 rear axle ratio), although as power figures haven't been published for the standard car, there's no way to know whether the GT350R received a power bump. What we do know, though, is that the GT350R will not be limited to the track. While that's certainly its natural habitat, owners will be able to register and drive this monster on public roads. Take a look at the official press release on the GT350R, available below. And also be sure to have a peek at both Ford's stock photos of the new car, as well as our full gallery of live images, direct from the Blue Oval's Detroit Auto Show press conference home at Joe Louis Arena. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Recharge Wrap-up: 1st Hyundai Tucson Fuel Cell in Bay Area, Nikola Tesla rally

Enthusiasts in Croatia are celebrating Nikola Tesla with an EV rally. This June, drivers of a wide variety of electric cars will take part in the 2016 Nikola Tesla EV Rally Croatia. The rally takes place over 1,000 kilometers (621 miles) from June 1 to June 5, 2016. It is being billed as "the quietest and most beautiful rally ever." Nikola Tesla would have turned 160 on July 10 of 2016. Check out the invitation video above, and read more at the rally website or on Facebook. Mexico is fining Ford $1.05 million for selling vehicles without proper environmental certifications. Mexico's Federal Attorney for Environmental Protection (PROFEPA) says that the automaker sold some 4,690 vehicles without required compliance certificates related to emissions and noise level regulations. The offending vehicles include 2015 and 2016 models from both Ford and Lincoln. Read more from Automotive News. Hyundai has sold its first Tucson Fuel Cell in Northern California. The hydrogen powered crossover was sold by Capitol Hyundai of San Jose. "Capitol Hyundai is excited to be a qualified dealer for Hyundai's zero-emissions Tucson Fuel Cell hydrogen electric vehicle," says Capitol Hyundai owner Shaun Del Grande. "Our location in the Bay Area region is Hyundai's first in Northern California, making it more convenient for local residents to conveniently acquire their new Tucson Fuel Cell CUV, helping reduce greenhouse gas emissions where they work and live." Tucson Fuel Cell drivers have accumulated over 1 million emissions-free miles in California since the car went on sale in 2014, preventing over 400 tons of CO2 emissions. Read more in the press release below. CAPITOL HYUNDAI OF SAN JOSE CELEBRATES FIRST FUEL CELL CUSTOMER DELIVERY IN NORTHERN CALIFORNIA First Hyundai Fuel Cell Dealer in Northern California Proudly Delivers its First Fuel Cell amidst a Rapidly Growing Bay Area Hydrogen Infrastructure SAN JOSE, Calif., May 2, 2016 – Capitol Hyundai of San Jose, California, a proud member of the Del Grande Dealer Group, delivered the first zero-emissions Hyundai Tucson Fuel Cell hydrogen electric vehicle in the Northern California region today. Capitol Hyundai is the fifth qualified dealer for Hyundai's Tucson Fuel Cell, and the first Hyundai fuel cell dealer in Northern California. Hyundai was the first manufacturer in the U.S. to offer consumers the opportunity to lease a mass-produced fuel cell vehicle, the zero-emissions Tucson Fuel Cell CUV.