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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Moon landing anniversary: How Detroit automakers won the space race

America's industrial might — automakers included — determined the outcome of the 20th centuryÂ’s biggest events. The “Arsenal of Democracy” won World War II, and then the Cold War. And our factories flew us to the moon. Apollo was a Cold War program. You can draw a direct line from Nazi V-2 rockets to ICBMs to the Saturn V. The space race was a proxy war — which beats a real war. It was a healthy outlet for technology and testosterone that would otherwise be used for darker purposes. (People protested, and still do, that money for space should go to problems here on Earth, but more likely the military-industrial complex would've just bought more bombs with it.) As long as we and the Soviet Union were launching rockets into space, we were not lobbing them at each other. JFKÂ’s challenge to “go to the moon in this decade and do the other things, not because they are easy, but because they are hard,” put American industry back on a war footing. We were galvanized to beat the Russians, to demonstrate technological dominance. (A lack of similar unifying purpose is why we havenÂ’t been to the moon since, or Mars.) NASA says more than 400,000 Americans, from scientists to seamstresses, toiled on the moon program, working for government or for 20,000 contractors. Antagonism was diverted into something inspirational. The Big Three automakers were some of the biggest companies in the moon program, which might surprise a lot of people today. Note to a new generation who marveled when SpaceX launched a Tesla Roadster out into the solar system: Sure, that was neat, but just know that Detroit beat Elon Musk to space by more than half a century. This high point in human history was brought to you by Ford ItÂ’s hard to imagine in this era of Sony-LG-Samsung, but Ford used to make TVs. And other consumer appliances. Or rather Philco, the radio, TV and transistor pioneer that Ford bought in 1961 — the year Gagarin and Alan Shepard flew in space. Ted Ryan, FordÂ’s archives and heritage brand manager, just wrote a Medium article on the central role Philco-Ford played in manned spaceflight. And nothingÂ’s more central than Mission Control in Houston, the famous console-filled room we all know from TV and movies. What we didn't know was, that was Ford. Ford built that. In 1953, Ryan notes, Philco invented a transistor that was key to the development of (what were then regarded as) high-speed computers, so naturally Philco became a contractor for NASA and the military.

15 vehicles most likely to surpass 200,000 miles

Americans drive a lot. Collectively, we put, on average, more than 13,000 miles on our cars each year according to the U.S. Department of Transportation. Because of this, a vehicle's ability to travel long distances without major problems is a huge consideration when it comes time to purchase a new one. It's also worth remembering that keeping an older car on the road instead of trashing it and buying new can be considered an eco-friendly decision. After all, it takes a lot of resources to build a car. iSeeCars.com, a website that aggregates used car listings from all around the country, recently ran through the numbers on millions of vehicles that are currently on the road to determine which last the longest. Alternatively, you could choose to look at this list as vehicles likely to be driven by owners who travel long distances. Either way, we've laid out the top 15 vehicles most likely to hit or even surpass the 200,000-mile mark. It's important to note that while these are the vehicles that have stood the test of time up until today, we can't guarantee future results if you decide to opt for one of these from a current model year. That said, unless we specifically say so in the text below, we've used pictures of current models for illustrative purposes. Now, with all of that out of the way, scroll on down for the top 15 vehicles most likely to crest 200,000 miles. 15: Toyota Sienna 14: Honda Odyssey The 15th spot and 14th spot on the list of the top 15 vehicles most likely to surpass 200,000 miles are both minivans. Spoiler alert: They will be the only two minivans on the list. According to iSeeCars, 3.2% of both of these family haulers crest the 200,000-mile mark, making them the best bets for families looking to put a ton of miles on their machines. 13: Honda Ridgeline 12: GMC Yukon The next spot on the list is occupied by the Honda Ridgeline pickup truck with 3.7% lasting past 200,000 miles. Unlike any of the other midsize trucks it competes with, the Ridgeline is based on a unibody chassis. Opting for this more car-like structure — as opposed to a traditional body-on-frame layout — allows Honda's hauler to ride and drive more like a car. Up next is the GMC Yukon, also with 3.7% past the 200K mark, and the first, but very much not the last, big traditional SUV you'll see on the list. In fact, get ready to see a whole bunch of 'em, including several from GMC parent General Motors.