1928 Ford Phaeton Model A 4 Door on 2040-cars

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Ford bringing adaptive steering to the masses [w/video]

Within the next year, Ford will offer a brand-new adaptive steering system (unimaginatively dubbed "Ford Adaptive Steering"), and this week, the automaker invited us out to its proving grounds in Dearborn, MI to get a taste for how its new setup works. In function, Ford's system doesn't greatly differ from the majority of other adaptive steering units already on the market from companies like Audi or BMW, but consider this: Ford will be the first non-luxury automaker to offer this technology, and uniquely, the whole system fits inside the car's steering wheel.
Ford's engineers have worked hard to create a system that can be tacked on to the company's full lineup of cars, trucks and utility vehicles, and says that the adaptive steering will be uniquely tuned for each specific vehicle. The automaker will not confirm exactly which vehicle will launch with this technology, but for the purpose of our preview, we tested the technology in a 2014 Fusion - a vehicle with already-good behind-the-wheel feel, one that the company says best demonstrates its current steering efforts.

Ford says 70% of its models to get stop-start by 2017

Ford is following up on a report we posted a few weeks back that the Blue Oval would be adding stop-start technology to its entire model range. Now, the Dearborn-based automaker has announced that the fuel-saving feature would be available on 70 percent of the company's range by 2017.
Ford claims the technology will improve fuel economy by around 3.5 percent, although its actual effect will vary based on how the owner drives - apparently up to a 10-percent improvement is possible for those who sit in heavy traffic (Los Angelenos, this means you). The latest recipient of the technology is the updated 2014 Ford Fiesta with the company's three-cylinder EcoBoost powerplant.
Part of the reasoning for the new addition has to do with cost. Ford claims the tech is affordable and easy to implement. "Simply put, Auto Start-Stop helps customers use less fuel, which is an important component of Ford's Blueprint for Sustainability," Ford's global powertrain vice president, Bob Fascetti, said.

Ford-sponsored survey says a third of Brits have snapped a 'selfie' while driving [w/videos]

Talking on the phone while driving isn't advisable, and texting while driving is downright dangerous. Considering those truths, the fact that we even need to point this out this is incredibly disturbing: taking "selfies" while behind the wheel is exceptionally stupid. But, it's a thing that a third of 18- to 24-year-old British drivers have copped to doing, according to a new study from Ford.
Ford, through its Driving Skills for Life program, surveyed 7,000 smartphone owners from across Europe, all aged between 18 and 24, and found that young British drivers were more likely to snap a selfie while behind the wheel than their counterparts in Germany, France, Romania, Italy, Spain and Belgium.
According to the study, the average selfie takes 14 seconds, which, while traveling at 60 miles per hour, is long enough to travel over the length of nearly four football fields (the Ford study uses soccer fields, but we translated it to football, because, you know, America). That's an extremely dangerous distance to not be focused on the road.