1972 Ford Ltd Galaxie Coupe on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Ford Figo concept unveiled in India

Ford has officially unveiled the Figo Concept at the 2014 Auto Expo in New Delhi. While it may wear a concept badge, we'd argue this little sedan, which is under 12 feet long, looks ready to replace the current Figo and do battle with other B-segment cars in the world's emerging markets.
"With the Figo Concept, we are showing that choosing a compact sedan does not mean compromising on premium design or smart solutions," said Kumar Galhotra, Ford's VP of engineering, global product development. That premium design includes Ford's familial, trapezoidal grille and Fusion-esque headlights in front, while the rear end reminds us of the last-generation Focus Coupe. While that car wasn't exactly attractive, the chopped off tail looks pretty nice on this smaller car. And if you really don't like the looks of the Figo Concept, just remember - it looks better than the current production model. Aerodynamically, the Figo's shape is quite slippery, which means reduced wind noise and improved fuel economy.
As for the "smart solutions" touted by Galhotra, the narrow confines of Indian streets make driving even the tiniest cars a challenge. To give the Figo Concept a one-up on the competition, Ford has fitted power-folding mirrors that sport a "flexible architecture," which should stand up well to bumps from cars, people or bikes. We don't have any interior images, but Ford is promising a large cabin, that includes a dock that can accommodate a phone or MP3 player, allowing either to be controlled through the car.

Ranger in the USA, Alfa in Italy, and Volvo goes RWD | Autoblog Podcast # 780

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Byron Hurd. They start off with this week's big news, including the official unveiling of the U.S.-market Ford Ranger and Ranger Raptor, some new RWD options from Volvo, and the potential production status of the Hyundai N Vision 74 concept. They also cover the discontinuation of the Mercedes-Benz CLS and the introduction of the latest RS model in Porsche's lineup, based on the 718 Spyder. From there, Byron talks about driving the new Alfa Romeo Tonale, and Greg digs into the new Lexus IS 500 F Sport Performance. After that, Byron talks about his Wankel-based discovery during his tour of Alfa Romeo's factory museum outside Milan.  Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast # 780 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2024 Ford Ranger and 405-horsepower Ranger Raptor revealed 2024 Volvo C40 and XC40 Recharge First Drive Review: Back to the RWD future Pony up, Hyundai. Build the N Vision 74 concept Porsche unveils 2024 718 Spyder RS — outrun the sun What we're driving2024 Alfa Romeo Tonale 2023 Lexus IS 500 F Sport Performance Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Ford Hyundai Lexus Porsche Volvo Convertible Crossover Electric Sedan