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New Chevy ad suggests truck war is alive and well | Autoblog Minute

Senior Editor Greg Migliore discusses Range Rover spy shots, Faraday Future's new executive hire, and the Chevy-Ford truck war. Ferrari Ford SUV Autoblog Minute Videos Original Video transportation faraday future marco mattiacci

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

2015 Hennessey Ford Mustang hits 207.9 mph

After hitting over 195 miles per hour a few months ago, John Hennessey was barely out of his personal HPE700 Mustang before he said that 200 mph was achievable. Don't doubt a man who knows a ton about taking cars to insane speeds. With the new HPE750 Mustang, he and his customers can finally surpass the 200-mph mark in their cars. "If at first you don't succeed, just add more horsepower and rpm and try again," Hennessey said in the company's announcement. Rather than the 717 horsepower and 632 pound-feet of torque from the supercharged 5.0-liter V8 in the HPE700, the HPE750 ratchets the same powertrain up to an even more potent 774 hp and 648 lb-ft. In a real show of confidence, the Hennessey team brought along Jay Leno when it returned to the Continental Tire Proving Grounds in Uvalde, TX, to set a new top speed with the HPE750. The upgrades to the Mustang definitely paid off because the pony car reached a GPS-verified 207.9 miles per hour down the straight. The run will eventually appear on a segment on the upcoming Jay Leno's Garage TV show that will air CNBC. Prices for the HPE750 start at $59,500 USD, including the base 2015 Mustang GT, but building an exact replica of this one would cost $69,374, according to Hennessey. In addition to the huge top speed, the company claims that the coupe can reach 60 mph in 3.4 seconds and cover the quarter mile in 10.9 seconds. 774 HP Hennessey Mustang Tested to 207.9 mph Jay Leno visits Texas tuner for upcoming TV series on CNBC June 2, 2015 Uvalde, Texas—On Wednesday, May 27, 2015, professional driver, Brian Smith, drove the Hennessey HPE750 Supercharged Mustang to a top speed of 207.9 mph. In the process, Hennessey's potent pony car became the first 2015 Mustang to break the 200 mph mark. Jay Leno was on hand to witness the record speed while filming an upcoming episode of Jay Leno's Garage, which will air on CNBC later this year. The run was made on the 8.5 mile high speed oval at the Continental Tire Proving Grounds located in Uvalde, Texas – the same test track where John Hennessey test drove the company's HPE700 Mustang to a top speed of 195 mph back in February of this year. During both tests, speeds were validated with Racelogic's VBox 3i GPS data logging system. "If at first you don't succeed, just add more horsepower and rpm and try again," said company founder and president, John Hennessey.