1967 Galaxie 500 on 2040-cars

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Seinfeld's Porsches, '61 Ferrari lead the way at Gooding Amelia Island sale

If you're in the market for a sports car with celebrity provenance or just an incredibly well-preserved high-performance machine, then you'll want to check out Gooding & Company's Amelia Island auction in Florida on March 11. The highlight of the sale is likely 18 cars, mostly Porsches, from Jerry Seinfeld's collection, but there's more to see than just the comedian's sporting metal. While several of Seinfeld's cars carry auction estimates in the millions, they aren't the most valuable at the sale. That honor falls on a 1961 Ferrari 250 GT SWB California Spider, which could sell for between $15 million and $17 million. This one is among the 37 examples with covered headlights, and it has some theatrical provenance after appearing in the Sophia Loren film Yesterday, Today, Tomorrow. If your tastes skew more American, then one of 31 Ford GT40 MKI road cars is also among the lots. Gooding expects the rare coupe to sell for between $3.2 million and $3.6 million. Ford originally used this GT40 for dealer promotions, but it eventually fell into private hands. Even today, its multiple owners have only covered around 3,200 miles in it. Gooding also expects a 1931 Duesenberg Model J Disappearing-Top Convertible Coupe with a body by Murphy to bring $2.5 million to $3 million. The auction house claims this might be the "most original" example left because of a history of owners who kept it for long periods – and the vehicle never needed a complete restoration. Some lots carry more attainable estimates like $35,000 for a 1962 MGA. You can check out all the listings on Gooding's online catalog and some of the highlights in the gallery above. You've probably read the news about Seinfeld's Porsches, but here's a refresher: The collection includes amazing cars like a 550 Spyder, 917/30 Can-Am Spyder, and a 718 RSK. Related Video:

Mercury rises around sexy Cougar pack

With a slightly larger body and a more luxurious interior, the Mercury Cougar doesn't carry quite as much cachet among pony car enthusiasts as the venerable Ford Mustang. But don't try to make that argument around Cougar super-fan Mike Brown. Since starting his Cougar collecting in 1988, Brown has become an absolute expert on the model, and he claims to have owned 400 of the Mercury pony cars in that time. Ten of them are in his collection today, not to mention a heap of spare parts in the garage. Check out some of the rarer members of Brown's fleet and allow him to tell you about them in this interesting interview from Electric Federal.

Techstars Mobility brings transportation startups to Detroit

A new tech incubator is looking to combine the Motor City's automotive history with its evolving tech startup landscape. "Techstars Mobility, Driven by Detroit" kicks off its first round with 10 startups next week. Techstars is an established accelerator network with incubators around the world, and Detroit is a new addition. The projects center around mobility in some form, be it improving vehicles, moving goods, or working cars into the sharing economy in new ways. In return for a percentage stake in each company, Techstars provides mentorship, access to experts, seed money, and a collaborative environment. One startup we're particularly excited about is Motoroso. This site is like Pinterest for the car-obsessed, with boards replaced by garages that can contain photos and links to other projects. The site lets you follow brands – Chevy, Porsche, Ducati, and others already have profiles – as well as other users. For the Autoblog editors, Motoroso provides a new way to share stories, photos, and video, as well as a way to discover new products and interesting DIY projects. Take a look at the Autoblog profile and wander around the site to check things out. Another one of the startups, Classics & Exotics, is helping owners of interesting cars and would-be drivers connect in an Airbnb-style distributed rental program. Think of it as an auction catalog you can drive. Renters can specify the price, mileage, minimum driver age, and availability. Similar to Airbnb, Classics & Exotics provides each vehicle owner with $1 million in liability and damage protection. The company also vets renters for added peace of mind. Sounds like fun, and a cheap way to avoid a costly Craigslist or eBay mistake. Along similar shared-economy lines comes SPLT, a ride-sharing platform that finds people going where you're going and lets you hop in a car and split the costs. It's aimed at commuters but also has great applications for those looking for occasional one-way rides somewhere. SPLT notes that the system is a good way to meet new people – hopefully, good new people. Depending on how well SPLT keeps sketchy rides and riders out of the system, this could be a solid alternative to services like Uber and Lyft. This Techstars Mobility class has backing from corporate sponsors, including Ford, Honda, Magna, Dana, Verizon Telematics (Verizon has an offer pending to buy AOL, our parent company), and McDonald's.