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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ford recalling nearly 5,700 2014 F-150s for power steering issue

Ford is recalling 5,675 of its 2014 F-150 pickups over an issue with the electric power steering system. There haven't been any injuries or accidents due to the issue.
Ford spokesman Mike Levine told Autoblog that the "electric power-assisted steering and motor position sensor gear were incorrectly installed by a supplier," leading to the recall.
While the recall is larger on the surface, it's important to note that only 260 trucks have been delivered to customers. The remaining pickups are currently en route to dealers. The affected vehicles were manufactured between May 26 and June 19.

Watch this Ford F-150 SVT Raptor fly like an eagle [UPDATE]

The Ford F-150 SVT Raptor is a very capable truck right out of the box, but "capable" has never translated into "invincible." Just ask the owner of the machine in this video. In it, the driver gets frisky with an aggressive jump with plenty of speed on his hands. The result is enough air to make Vaughn Gittin Jr. blush. As always, it's not the launch that's painful, but the re-entry. Gravity eventually asserts its dominance over the $43,630 pickup in a big way, and when it comes crashing down, it does so with a vengeance.
The impact was hard enough to set off both the alarm and multiple airbags inside the cabin. It's unclear if anyone was injured in the stunt, but we certainly wouldn't be surprised to hear that was the case. You can check out the stunt in the video below, and remember, when in doubt, back out of the throttle. Be warned, there may be some explicit/NSFW language in the clip.
UPDATE: Second video added with an even better look at the jump added below.