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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

UAW prepares for more strikes in the U.S. as Ford Canada talks extend

DETROIT — The United Auto Workers union said it would announce on Friday more U.S. plants to strike if no serious progress was made in talks with the Detroit 3 automakers, as a Canadian union held off on an immediate walkout at Ford's operations in Canada. The UAW last week launched a strike against Ford, General Motors and Chrysler parent Stellantis, targeting one U.S. assembly plant at each company. "We're not going to keep waiting around forever while they drag this out," UAW President Shawn Fain said in a video message late on Monday setting the new deadline after complaining about a lack of progress in recent talks. "We're not messing around." Ford's contract with Canadian union Unifor, which represents about 5,600 workers at three plants in Canada, expired at 11:59 p.m. EDT on Monday (0359 GMT on Tuesday). The union said early on Tuesday that negotiations had been extended for 24 hours after it received a "substantive offer" from Ford. "Unifor members should continue to maintain strike readiness," it added. Ford said in a statement it had agreed to continue negotiations beyond the contract deadline in hopes of reaching a tentative agreement. The company has two engine plants in Canada that build V8 engines for F-Series and Super Duty pickups assembled in the United States. It also has an assembly plant in Ontario. Any walkout by Canadian workers that would shut down those engine plants could cripple U.S. production of Ford's most profitable vehicles, even if the UAW decides not to order walkouts at truck plants in Kentucky; Dearborn, Michigan; and Kansas City, Missouri. "Ours is a small but highly consequential footprint for Ford operations in North America and this is our leverage, and we will use it," Unifor National President Lana Payne said in a video message earlier on Monday. Unifor has been seeking improved wages and pensions, as well as support in the transition to electric vehicles and additional investment commitments by Ford. Once the Ford deal is completed, Unifor will turn to getting agreements with GM and Stellantis, whose deadlines were extended during the talks with Ford. U.S. NEGOTIATIONS CONTINUE Talks between the UAW and the Detroit automakers continued on Monday as the U.S. strike dragged on for a fourth day with little sign of progress toward a deal. Some 12,700 workers are striking at the three U.S. plants. The union and companies are at loggerheads over pay and benefits for workers.

Watch a drone try to land in back of a moving 2015 Ford F-150 at night

Automotive stunts don't always have to make sense; they just have to look cool. Does it really prove anything about the bed lighting in the 2015 Ford F-150 to attempt to land a drone back there while driving at night? Probably not, but Ford Canada wants to find out anyway, because the trick looks good on film. Chris Bacik is an expert at flying drones and even builds his own to use for his aerial cinematography company. As Ford Canada's very serious narrator intones, the question now is whether he can use those piloting skills to land on a moving F-150 in the dark. To make things even harder, the night of the stunt is quite windy. Even if the video demonstrates little about the truck's capabilities, it's fun to see if Bacik can do accomplish the feat. Related Video: