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Ford to revisit CVTs?

Today, Ford wishes its first experience with non-hybrid continuously variable transmissions was far behind it. The Blue Oval was awash in complaints and a couple of class-action lawsuits over the CVTs used in its 2005-2007 Ford Freestyle, Five Hundred and Mercury Montego models, which were a manufactured in Batavia, Ohio as part of a joint venture with ZF. The company gave up on the CVT after just two years, but with fuel economy standards pressing automakers to conjure new tricks, Ford's global product development head, Raj Nair, is now saying the transmissions might make a return, "particularly in the low torque applications," says Automotive News. An obvious candidate for CVT consideration is the 1.0-liter Fiesta that can presently only be had with a five-speed manual. Beyond that, the company's 1.6-liter and 2.0-liter four-cylinder engines might fit the bill. Ford hasn't given any indication as to what vehicles it might use to reintroduce the CVT to the US market, or hints about timeline or who would develop it, however. Some CVT trivia: The 1990 Subaru Justy II was the first US passenger car offered with a continuously variable transmission - Subaru called it the ECVT. It handled gearing duties for a 1.2-liter, inline three-cylinder engine that got all of 70 horsepower. A contemporary blurb about the car begins with "Goodness, gracious, great gobs of gimmickry," and goes on to say that "We can't imagine where you would take this car for repairs, but we are certain that the one mechanic in the world who can fix it lives in a very expensive house." The transmission didn't win any fans, but the ECVT and the car have been largely forgotten, while Subaru played the long game and now you'll find its vastly improved Lineartronic CVT on six of the eight models it sells.

Ford Transit is America's new best-selling van

The Ford Motor Company's sales in December ticked up 1.2 percent in the US, and the automaker was down 0.5 percent for 2014. But the Blue Oval looks like it might have a real winner on its hands when it comes to its new Transit van. The recently introduced line nearly doubled its numbers during the month by delivering 10,030 units for an annual total of 20,488 examples sold. It also gave the fullsize model the title of America's bestselling van for December. Those 10,000 sales put the Transit head and shoulders above all of its competitors in the crowded commercial van market. Second place went to the Chevrolet Express with 5,611 sales in December, and the ancient Ford E-Series was third with 5,256 moved. The rest of the segment was somewhat lower, with the Mercedes-Benz Sprinter at 3,288 units for the month, Ram ProMaster at 3,036, GMC Savana with 1,725 and Nissan NV at 1,554. December also marked the second month in a row for the Transit to beat out the E-Series in sales. However, its predecessor still won overall for the year with 103,263 units moved in 2014, but it enjoyed a full calendar year of sales. According to Ford spokesperson Mike Levine, the smaller Transit Connect had its best sales month ever for December too, and the automaker has been among the sales leaders in the van segment for the last 36 years. "Clearly, sales show we're best at meeting our customers' needs," said Levine to Autoblog, who touted the model's results on Twitter and cited the Transit's numerous configurations as its biggest selling point. Ford's latest van has other plusses, too, say analysts. "The one thing the Transit has going for it is a low base price relative to the competition. Compare the base price of the Sprinter to the Transit and it is hands-down a Transit win," said Dave Sullivan, auto industry analyst at AutoPacific, to Autoblog. Purely by model name, the Transit was also the bestselling van in November, with 4,851 deliveries. However, the Chevy Express had 4,478 sales, plus 716 more from the GMC Savana. Since these two are the same model beneath the skin, as a platform, they arguably took the title for that month. With a new year already here, the Transit has a new challenge to face. "2015 will be the year that the Transit has to leave the nest, because E-Series inventories will be close to zero and Transit will have to carry all the weight," said Sullivan.

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.