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2016: The year of the autonomous-car promise
Mon, Jan 2 2017About half of the news we covered this year related in some way to The Great Autonomous Future, or at least it seemed that way. If you listen to automakers, by 2020 everyone will be driving (riding?) around in self-driving cars. But what will they look like, how will we make the transition from driven to driverless, and how will laws and infrastructure adapt? We got very few answers to those questions, and instead were handed big promises, vague timelines, and a dose of misdirection by automakers. There has been a lot of talk, but we still don't know that much about these proposed vehicles, which are at least three years off. That's half a development cycle in this industry. We generally only start to get an idea of what a company will build about two years before it goes on sale. So instead of concrete information about autonomous cars, 2016 has brought us a lot of promises, many in the form of concept cars. They have popped up from just about every automaker accompanied by the CEO's pledge to deliver a Level 4 autonomous, all-electric model (usually a crossover) in a few years. It's very easy to say that a static design study sitting on a stage will be able to drive itself while projecting a movie on the windshield, but it's another thing entirely to make good on that promise. With a few exceptions, 2016 has been stuck in the promising stage. It's a strange thing, really; automakers are famous for responding with "we don't discuss future product" whenever we ask about models or variants known to be in the pipeline, yet when it comes to self-driving electric wondermobiles, companies have been falling all over themselves to let us know that theirs is coming soon, it'll be oh so great, and, hey, that makes them a mobility company now, not just an automaker. A lot of this is posturing and marketing, showing the public, shareholders, and the rest of the industry that "we're making one, too, we swear!" It has set off a domino effect – once a few companies make the guarantee, the rest feel forced to throw out a grandiose yet vague plan for an unknown future. And indeed there are usually scant details to go along with such announcements – an imprecise mileage estimate here, or a far-off, percentage-based goal there. Instead of useful discussion of future product, we get demonstrations of test mules, announcements of big R&D budgets and new test centers they'll fund, those futuristic concept cars, and, yeah, more promises.
2015 F-150 launch to curb Ford profits?
Thu, 30 Jan 2014Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.
GM, Ford, FCA and the UAW form joint coronavirus task force
Mon, Mar 16 2020General Motors, Ford and Fiat Chrysler are forming a coronavirus task force along with the United Auto Workers union to improve protections for their employees and limit the spread of the highly contagious virus. The task force, which would be focusing on areas including vehicle production plans, is being headed by UAW President Rory Gamble, GM Chief Executive Officer Mary Barra, Ford CEO Jim Hackett, Ford Executive Chairman Bill Ford and FCA CEO Michael Manley, the parties said in a joint statement on Sunday. Though automakers typically schedule plant staffing to allow for a certain proportion of absent workers, according to industry consultants, if the outbreak causes higher levels due to infection or workers staying home to care for children whose schools are closed, that could lead to reduced production or in extreme cases shutdowns. Production at an FCA assembly plant in Canada was halted for 24 hours after employees there refused to work on Thursday over fears of an employee being possibly exposed to the coronavirus. Separately on Thursday, the Italian-American automaker said that one of its employees had tested positive for COVID-19, a respiratory disease caused by the new coronavirus, at its transmission plant in Indiana. The plant, however, remained open. "This is a fluid and unprecedented situation, and the task force will move quickly to build on the wide-ranging preventive measures we have put in place," the CEOs of the three companies said in the statement. The task force would also be focusing on aspects such as health and safety education, health screening, food service at the automakers' locations. Related Video: Government/Legal Plants/Manufacturing UAW/Unions Chrysler Fiat Ford GM coronavirus