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Drive Ford's new Mustang in Need For Speed Rivals

If waiting for the all-new 2015 Ford Mustang to hit dealerships is just too tall of an order, you'll be happy to hear that there is now an alternative means of getting behind the wheel of America's favorite pony car. The Mustang is making its video game debut in Need For Speed Rivals.
"We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world," said Ford product licensing manager Mark Bentley. "Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale."
Players will have access to five unique designs for the Mustang, allowing a degree of individuality beyond solid colors and decals. According to Digital Marketing Manager Andrea Zuehlk of Ford, those designs are drawn from the four most popular designs on the Mustang Customizer, an online, mobile and tablet app that allows the public to design their own custom Mustang. A fifth design, penned by drift racer Vaughn Gittin, Jr., is also available.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

2016 Ford Focus RS to start at $35,730? [UPDATE]

UPDATE: Unsurprisingly, Ford declined to comment on the pricing shown on the consumer page, with spokesman Aaron Miller telling Autoblog that the Blue Oval does "not comment on pricing speculation." The webpage showing the $35,730 figure has since been pulled down. We love it when automakers make little, tiny mistakes. You know, not the big stuff that leads to recalls, but the small things, like accidentally releasing pricing of a hotly anticipated model via its US consumer website. Such a thing has apparently happened to Ford, as Jalopnik's Car Buying sub-blog has uncovered a page on the site listing the starting price of the 2016 Focus RS. The cost of entry for the 345-horsepower, all-wheel-drive, torque-vectoring hot hatchback is $35,730, according to the website. That's $1,035 more than the base Subaru WRX STI, although it's $865 less than the Volkswagen Golf R. Considering the RS outguns both models by a very significant margin – 40 horsepower over the STI and 47 over the Golf R – that price seems very agreeable. If it's correct, that is. Aside from showing the RS' starting price, the page also gives us a glimpse into the options sheet. There's an RS2 equipment level that adds $2,795 to the base price along with navigation and leather Recaro seats, an $895 sunroof, and a 19-inch wheel and Michelin Pilot Sport Cup tire package for $1,990 (or just $1,395 for the 19s alone). Some fiddling with the quite incomplete configurator – there are no images and the overall design is rather glitchy – revealed a max price of $42,275. We've reached out to Ford for confirmation of the pricing information displayed. Head into Comments and let us know what you think of the pricing. Has Ford hit it out of the park by slotting in a more powerful competitor between the Subaru and Volkswagen? Were you expecting a higher price (like your author), or is this still too much money for a jumped-up Focus? Related Video: