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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford GT heading back to Le Mans [w/video]

Ford is set to return to endurance sports car racing, and return in a big way. Announced this morning at Le Mans, the Blue Oval will be entering a version of the new Ford GT in endurance racing series on both sides of the Atlantic. The highly accomplished Chip Ganassi Racing with Felix Sabates team will field the Ford GT next season in the LM GTE Pro class in both the FIA World Endurance Championship and in the United SportsCar Championship, culminating in a four-car entry at next year's 24 Hours of Le Mans. That will mark the 50th anniversary of Ford's landmark victory at Le Mans in 1966. The pivotal, dominant one-two-three finish lead to a further three back-to-back wins with the legendary GT40 - the historic progenitor of the new GT revealed in Detroit earlier this year. Ford isn't saying much about the technical specs underpinning the new competition-spec GT developed with Multimatic, but it's expected to follow closely along the lines of the road-going supercar we've already seen. That includes the 3.5-liter EcoBoost V6 developed in conjunction with Roush Yates and which has already proven a winner in Daytona Prototypes. We also know that the crazy diffuser you see here will be part of 2016's regulations. Look for the new Ford GT racer to mark its debut in January in the Rolex 24 at Daytona. In the meantime, you can scope it out in the high-resolution image gallery above, the video below and the press release at bottom. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford Returning to Le Mans in 2016 with All-New Ford GT, Marking 50th Anniversary of 1966 Victory - Ford returns to Le Mans in 2016 with the all-new Ford GT supercar to compete in LM GTE Pro class, commemorating the 50th anniversary of Ford's 1966 overall victory - All-new Ford factory program to compete in both the FIA World Endurance Championship and TUDOR United SportsCar Championship with a two-team, four-car effort – operated by Chip Ganassi Racing with Felix Sabates - Ford GT is company's showcase for aerodynamics and lightweight carbon fibre construction, along with new twin-turbocharged Ford EcoBoost V6 – most powerful EcoBoost production engine ever LE MANS, France, June 12, 2015 – Ford announced today it is returning to one of the most prestigious automobile races in the world with its new Ford GT race car, based on the all-new ultra-high-performance supercar that goes on sale next year.

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."