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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Ford preparing camera-based Front Lighting System

Ford's European Research and Innovation Center in Aachen, Germany is in pre-development on two new lighting technologies that Ford expects to be available "in the near-term." The Camera-Based Advanced Front Lighting System uses GPS and a video camera in the rear-view mirror housing to move the adaptive headlights with the road terrain. When the car detects a roundabout or an intersection, for instance, the light beam widens to offer a bigger view of what's coming from the side. If GPS detected the intersection, the location is tagged so that the beam automatically widens when it is encountered again. The Spot Lighting system uses an infrared camera behind the grille, and is similar to but less complex than systems employed by Mercedes-Benz and Audi. When the infrared camera detects a potential hazard like a person or an animal in or near the road up to 390 feet ahead, it can shine one of two LED spotlights on the danger. A display in the dash cluster will highlight the object with a yellow or a red box, depending on the how close it is and how dangerous it might be. Even though there are only two spotlights, mounted next to the fog lights on the lower front bumper, the system can detect up to eight objects at a time. Don't expect to see these features come to the US, though. Our regulations remain opposed to such headlight trickery, so until that changes, Ford says it's focusing these developments on the European and Asian markets. The video above shows how it works, the press release below has more details. FORD DEVELOPING ADVANCED HEADLIGHTS THAT POINT OUT PEOPLE, ANIMALS IN THE DARK, AND WIDEN BEAMS AT TRICKY JUNCTIONS - Ford is developing advanced lighting technology that enables drivers to more easily see potential hazards when driving at night - Camera-Based Advanced Front Lighting System widens beam at junctions and roundabouts after interpreting traffic signs - GPS-enabled system uses forward-facing camera to remember roadways and direct lighting to help drivers better see bends in the road – effectively lighting the way home on previously travelled routes - Spot Lighting uses infra-red camera to detect pedestrians, cyclists, and animals, and highlight the potential hazards; system can detect up to eight potential hazards and highlight two highest priorities using specially designed headlights and on-screen display AACHEN, Germany, July 17, 2015 – Driving at night, particularly on unlit roads, can be a nerve-wracking experience.

Listen to the 2016 Shelby GT350R roar

With only 137 examples to be built this year, it may be a while before you get the chance to hear the new Ford Shelby GT350R Mustang clear its throat. Fortunately the boys at the Blue Oval have got that part covered, at least in part, with the release of this video. The short clip is only 25 seconds long, but shows the new track-tuned pony car revving its 5.2-liter V8 heart away on the track. And with output in excess of 500 horses and 400 pound-feet of torque, boy can she sing. This isn't actually the first time we're hearing the new GT350 kick over altogether, but the previous video was taken down shortly after it went up – and that was for the non-R version anyway. This, then, represents the first time to hear the new top-of-the-line pony car doing its thang, and we hope it'll stick around long enough at least for you to get an ear-full. So turn up the speakers, sit back, and hit play to hear the soundtrack that no artificially amplified turbo four will ever manage to replace.