2005 Ford Five Hundred Sel Sedan 4-door 3.0l on 2040-cars

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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford reveals new Ranger Wildtrak across the Pacific

Want to get your hands on a new Ranger? Ford doesn't offer it here anymore, so you'll have to travel (or relocate) to somewhere it does. Like Bangkok, Thailand, where it just unveiled the new Ranger Wildtrak. Based on the updated Ranger revealed just a few months ago, the new Wildtrak features a more, shall we say, vibrant design as the flagship of the Ranger range. Dark metallic gray accents the nose, mirrors, door handles, air vents, bed rails, and tail lamps for a sportier, more rugged look. It's also got a contrasting hoop at the junction of cab and bed, rectangular fog lamps, 18-inch alloys, and Wildtrak graphics to set it apart from "lesser" Rangers. And the interior has been enhanced as well with all the upgrades applied to the standard model along with sportier trim. Everything else carries over from the standard model, including the diesel powertrain, full suite of the latest electronic assists, and go-anywhere capability. It'll ford (suitably enough) through water over 31 inches deep, clear nine inches above the ground and tow over 7,700 pounds. If you want to know more, you can scope out all the details in the press release below - or better yet, book a flight across the Pacific and see for yourself. 10 JUN 2558 | BANGKOK, THAILAND FORD UNVEILS THE ULTIMATE NEW RANGER; WILDTRAK READY TO TAKE ON THE WORLD WITH BOLD DESIGN, SMART TECHNOLOGY - Aggressive, distinctive design and unique features help new Ranger Wildtrak stand apart from the crowd Striking, modern, car-like interior underscores technological capabilities and adds to premium, sporty feel - Wildtrak boasts full array of smart features, including SYNC 2 connectivity, Lane Keeping Aid, Adaptive Cruise Control, Forward Collision Alert, Driver Impairment Monitor and Front and Rear Parking Sensors - World-beating capabilities, including robust electronically controlled transfer case, class-leading 800 mm water-wading capability and 230 mm ground clearance ensure new Wildtrak is up for any adventure - Improved ride and powerful, efficient 3.2-liter latest-generation Duratorq diesel engine help to deliver on Ford's fun-to-drive promise The new Ranger Wildtrak, the ultimate model in the Ford Ranger line-up, makes its global debut today, ready to take on the world with a new array of smart technologies and an even bolder look for one of the world's toughest and most capable trucks.

Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.