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Ford Fiesta ST orders off to strong start

We at Autoblog love the new little Ford Fiesta ST, and apparently, folks in Europe are pretty impressed with it, as well. According to Ford, the automaker's European arm has already logged 3,000 orders for the new hot hatch since it hit dealerships this March. The US-spec car, which will only be available as a five-door, will go on sale in the United States this summer.
What's perhaps most interesting about the Fiesta ST ordering is that the majority of customers appear to be ordering high-spec cars. According to Ford data, 60 percent of customers have opted for the leather interior with Recaro buckets, and 90 percent have selected the upgraded 17-inch wheels (seen on our test car, above). Spirit Blue has been the most popular color, commanding 27 percent of all orders. As for the technology upgrades, 19 percent of customers have ponied up for the Sony stereo with navigation.
To recap, the Fiesta ST is offered with Ford's 1.6-liter EcoBoost four-cylinder engine, putting out 179 horsepower and 177 pound-feet of torque, mated exclusively to a six-speed manual transmission. We had an absolute blast flinging the hot Fiesta through the French Alps, and we can't wait for this sharp little hatch to make its way over to the States.

Trump threatens huge tax for Mexican-built Fords

Donald Trump announced his candidacy for president on Tuesday. So what would be one of the first things he would do if elected? Tax the heck out of Ford. According to The Detroit News, Trump advocated instituting a specific tax against Ford products built in Mexico during a speech in New York. Rather than incentivize US production, the outspoken billionaire's proposal would penalize Mexican-built Ford vehicles and parts by 35 percent upon purchase. That would ostensibly raise the base price of a Mexican-built Ford Fiesta from $13,965 to over $18,800, and a Lincoln MKZ from $35,190 to over $47k. He apparently made no mention of applying the same or a similar penalty to other vehicles or products imported across the border, or from other countries, raising serious questions about the legality and feasibility of instituting and enforcing the proposed measure. Trump's remarks arrived against the backdrop of a shift in automobile production from the United States into Mexico – and specifically Ford's recent announcement that it was investing $2.5 billion and creating 3,800 jobs for its Mexican operations. Of course the Blue Oval isn't the only automaker shifting production across the border and still invests heavily in its US operations. "We are proud that we have invested $6.2 billion in our U.S. plants since 2011 and hired nearly 25,000 U.S. employees," Ford spokesperson Christin Baker told The Detroit News. "Overall, 80 percent of our North American investment annually is in the U.S., and 97 percent of our North American engineering is conducted in the U.S." Though Trump has generally stood against over-taxation, he's been a staunch critic of free trade agreements like NAFTA that shift American jobs overseas. Fortunately for Ford, though, America's combover-in-chief stands about as much chance of being elected to the White House as Dearborn stands of reviving Mercury or Edsel. Related Video:

Ford's Farley will challenge dealers to cut EV cost to customers by $2,000

DETROIT — Ford Motor Co Chief Executive Jim Farley will go to Las Vegas next week to roll the dice on a strategy to convince dealers to cut as much as $2,000 from the cost of delivering an electric vehicle to a customer. Ford has told dealers that one key topic for the meetings will be a discussion of new agreements that would govern how dealers sell Ford's expanding lineup of electric vehicles. Farley told analysts in July that Ford needs to cut $2,000 a vehicle out of selling and distribution costs to be competitive with Tesla Inc and other electric vehicle startups that sell directly to consumers without franchised dealers. About a third of those savings could come from what Farley called a "low inventory model," where customers order a vehicle and Ford ships it to the customer, rather than stocking vehicles on dealer lots for weeks or months. "We think that's about -- worth maybe $600, $700 in our system," Farley told analysts. Tesla can also adjust prices rapidly on its website, and keep most of the gain from a price increase. Ford declined to comment other than to say “we are excited to meet next week with our North America dealers to grow and win together.” Dealers said they expect Ford to outline minimum investments for charging stations and other equipment to support electric vehicle customers. A key question will be how quickly dealers will be required to install chargers, which dealers said can cost as much as $500,000. "The manufacturers so far have let us scale into it and I think Ford will hopefully do the same thing. You just can't say, 'Listen, we're going to sell 2 million electric cars five years from now and we expect you to put in five superchargers,'" said Rhett Ricart, owner of Ricart Ford, a large dealership in Columbus, Ohio. Tesla's success at selling electric vehicles without franchised dealers is putting pressure on all established automakers to overhaul their retail networks. A shift by Ford to a Tesla-style build to order system could come with caps on the profit margins dealers can earn on a new vehicle sale, some dealers said. "I see dealer margins still being very competitive, but they are going to shift," Farley said in July. Ford intends to put more emphasis on selling products and services after the initial vehicle sale, he said. Dealers said state franchise laws could give dealers leverage to resist efforts by Ford to set fixed prices or fixed fees for delivering electric vehicles.