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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc

‘Ford v. Ferrari’ hype prompts Ford to open its Le Mans GT40 vault

“Ford v Ferrari,” the big-screen adaptation of a book about the famous rivalry over racing supremacy in the 1960s, opens next week, and the fevered anticipation has prompted Ford to revisit that period of its storied history by opening its GT40 Le Mans vault. Literally. The Detroit Free Press reports that a group of Ford executives and staffers gathered this week at the Ford Engineering Laboratory in Dearborn to view vintage artifacts from the years-long duel between the intercontinental automakers and reminisce. Those archives contain an incredible 3 miles of shelving, a video vault maintained at 41 degrees and an actual safe. The archives manager reportedly wore protective white gloves and removed the only known copy of the original plans for the GT project. Also shown was an exact replica of the GT40 driven by Bruce McLaren at the 24 Hours of Le Mans in 1966, the year Ford finally vanquished perennial winners Ferrari form the victory podium. It was created and used for the film, with more than 500 miles added to the odometer during filming. Directed by James Mangold (“Walk the Line,” “The Wolverine”) and produced by 20th Century Fox, the film hits theaters Thursday and opens wide Nov. 15. ItÂ’s based on A.J. BaimeÂ’s 2009 book “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans.” The film predictably takes some liberties with the real-life story and characters. It focuses on the relationship between Carroll Shelby (played by Matt Damon), whom Henry Ford II and Lee Iacocca charged with developing a Ferrari-beating GT, and maverick British driver Ken Miles (Christian Bale). The Blue Oval had no involvement in the making of the film, beyond offering up archival material for background research. “It was, wow, especially if you had to go out and service a car during a pit stop,” Mose Nowland, a retired mechanic and sports car engineer who worked on the GT40 Le Mans program and spent 57 years with Ford, told the Freep. “Your hip pockets are only several inches away from cars going by at 160 mph.” Read the full Freep story here.