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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.

2021 Ford F-150 Raptor vs. 2021 Ram 1500 TRX | How they compare on paper

Yep, the F-150 Raptor is back, though you'd be forgiven for not noticing that it ever left. Ford's off-road model is taking a few months off to accommodate the broader 2021 F-150 redesign from which it benefits. And the fine folks over at Ram took full advantage of that lull to launch the new 702-horsepower TRX, which in one big way (hint: it's the engine) stands at the top of the performance pickup heap. Ford says that's all going to change in 2022, but for now, the Raptor returns with a familiar 3.5-liter EcoBoost V6 (albeit with an unspecified power figure) along with several other revisions to Ford's tried-and-true formula. The 2020 Raptor was already a worthy adversary to the beefy Ram despite the latter's definitive power advantage, so how has that picture evolved for 2021? Let's take a look.    Powertrain This is a big question mark for the Ford right now, but it seems reasonable to expect a bit more than the outgoing model's 450 horsepower and 510 pound-feet of torque. The TRX's Hellcat-sourced powerplant needs no introduction. Its 702 horsepower will easily eclipse whatever Ford has planned for its 3.5-liter twin-turbo V6, even if the V6 has more grunt than it did before, but that's OK. It's not the base-model Raptor's job to dethrone the TRX in straight-line speed; that honor will go to the 2022 Raptor R. We also don't know what the Raptor's fuel economy will be like, but we suspect it will be better than the TRX's, if only slightly.  Both these trucks come with four-wheel-drive standard, and they both have a number of drive modes that alter the powertrain’s characteristics depending on the terrain. Baja mode transforms the trucks into the desert runners that they both are at heart, but theyÂ’re plenty capable of crawling around rocks, too. We wonÂ’t know for certain which is best at specific tasks until we can get them both on (or off) equal ground. Suspension / off-roading capability And the ground is where things narrow significantly, both on- and off-paper. The specs are freakishly similar when we compare ground clearance, approach/departure angles and water fording, but the Raptor's leapfrog here is clearly evident. Both trucks utilize a coil-sprung rear suspension now, with Ford having abandoned the Raptor's previous leaf-spring setup with the redesign.  The two use different shocks to handle 100-mph-plus desert running.