2008 Ford Super Duty F-450 Drw Crew Cab Lariat 4x4 on 2040-cars

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Ford nets $924M in first quarter

Where General Motors' first-quarter 2015 financials showed growth in many major metrics, Ford's newly released numbers had falling figures in most of the vital categories. The automaker's Q1 revenue shrank to $33.9 billion, down $2 billion, and net income fell to $924 million, a $65-million drop. However, pre-tax profits increased slightly to $1.4 billion, $24 million more than in the same period in 2014, and operating margin rose to 3.6 percent, up 0.2 percent. Despite the less-than-stellar numbers, the Blue Oval thinks 2015 should be positive for the company. "The first quarter was a good start to a year in which our results will grow progressively stronger as the new products we have been launching start to pay off," CEO Mark Fields said in the financial announcement. The automaker has 15 vehicles to launch globally this year, and only three of them are already out. By the end of 2015, Ford predicts pre-tax profits of between $8.5 billion and $9.5 billion. In terms of vehicle sales, Ford slipped by 21,000 to a total of 1.568 million worldwide in the first quarter. North American sales dropped to 678,000, which was 39,000 less than last year, and pre-tax profits fell to $1.34 billion, a $160-million fall. The company explained the reductions on this continent as linked to the launches of the latest F-150 and Edge. In other major markets, European wholesales grew to 376,000 vehicles, a 9,000-car boost from last year. Pre-tax results there increased by $9 million, but the area still showed an overall loss of $185 million. In the Asia Pacific region, Ford moved 16,000 more units than in Q1 2014 to reach 366,000. However, due in part to preparing for new vehicles, the company only made $103 million there, a $188-million drop. The automaker released all of these figures as part of a PDF, which you can download here. Related Video:

Social media star Scott Monty leaves Ford

It seems weird to think that an automaker could have a social media star, but Ford does. Or at least it did. Scott Monty, its Global Digital Communications Manager, led the company's team for almost six years and forged a reputation as being one of the most talented people in corporate social media. But the guru recently announced that he would be leaving the automaker for an undisclosed job elsewhere.
"I just decided the time was right. I am going to take a little time with my family, and I am going to start on a new adventure pretty soon," said Monty in an interview with AdWeek. He also explained a little about his theory of how companies should use social media. In his opinion, it should be a chance to go beyond standard marketing and build a relationship with people. Businesses need to have a broad focus for its online message, and using just one service isn't enough to be successful.
Under his guidance, Ford expanded its Facebook presence significantly. According to AdWeek, it launched the 2010 Explorer on the popular site. Also, when the company wanted to investigate selling electric models, it initially gauged the public's reaction on Facebook and then advertised them there first. Monty has been a major supporter of Twitter as well to broaden the company's communication with the public.

An in-depth look at the Ford GT with Xcar

Ford made big waves when it unveiled the new GT at the Detroit Auto Show this past January. But as far as details go, it's been rather quiet. Though Dearborn has revealed what engine will sit between those buttresses, it hasn't told us exactly how many horses or torques it will produce, or precisely how fast we should expect it to propel the new all-American supercar. Fortunately, the automaker let the crew at Xcar into the studio to give us a quick, four-minute rundown of all the information that is out there at the moment, along with all the most intriguing angles of the vehicle's design. The historically savvy among us will already know that the new 2016 Ford GT traces its roots back to the GT40 that conquered Le Mans half a century ago, and through the previous Ford GT that debuted a decade ago. Both of those featured V8 engines (supercharged in the latter case) while their modern successor goes with a twin-turbo V6. But as Xcar points out, six cylinders aren't without their precedence in the history of the GT-series Ford supercar: the GT70 rally car of 1970 originally packed a 2.6-liter V6. That engine was later replaced by a 1.6-liter inline-four, which puts another crack in the theory of the eight's hegemony over the history of the series – as does, we'll point out, the Bugatti-like quad-turbo V12 that featured in the GT90 concept of 1995 that sadly never made production. The point is that divergence from V8 tradition shouldn't dissuade anyone from getting excited over the arrival of the new GT, and we're looking forward to seeing what she can do – on and off the track. Related Video: