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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

Ford launches mobile coronavirus test program with partners

For its latest coronavirus act, Ford has joined forces with a Detroit university, its affiliated physicians group and an Arab-American human services nonprofit to launch a mobile Covid-19 testing program for symptomatic first responders, health care workers and corrections officers in Michigan. Since Monday, Ford has been supplying Lincoln Navigators and drivers from the Lincoln Personal Driver pilot service, both offered through its Ford X in-house incubator. They’re equipped with tents, sanitation, power and Wi-Fi. Partners Wayne State University, the Wayne State University Physician Group and Dearborn-based ACCESS are providing staff and medical kits. The program is billed as an extension of drive-through testing sites operating in Detroit and Dearborn, but capable instead of bringing testing to locations and people who lack access to it. The mobile Navigator test vehicles will be capable of testing up to 100 people per day at no cost, with results returned within 24 to 36 hours. Testing will start at sites in southeast Michigan and then branch out to other parts of the state, including Battle Creek, Lansing and Grand Rapids. Michigan has been a major epicenter of the coronavirus outbreak in the U.S., with 27,001 confirmed cases and 1,768 deaths as of the most current data from Tuesday. The state has been under a stay-at-home order since March 23. With its factories remaining temporarily idled for vehicle production, Ford has kept busy branching out into the fight against the novel coronavirus on multiple fronts. It kicked off production of a waist-mounted, powered air-purifying respirator it designed with 3M on Tuesday, and it plans to begin building ventilators at a plant in Michigan next week. Earlier this week, Ford announced it was helping a supplier that makes airbags use the material instead for reusable medical gowns for health care workers. Employees are also manufacturing protective face masks at its Van Dyke Transmission Plant, plastic face shields at a subsidiary near Detroit and helping a medical device company ramp up production of Covid-19 field testing kits. Related Video:     Ford Lincoln SUV

Ford Fusion getting substantial refresh for 2017

It's only been a couple of years since Ford rolled out the current Fusion, but if these spy shots are anything to go by, it's already planning what appears to be a substantial update for the mid-size sedan.
According to our paparazzi on the ground, the new Fusion is being prepared for launch late in 2016 or early 2017. Although heavily camouflaged to keep it from prying eyes such as ours, it appears that the updated Fusion will tone down the Aston Martin-style grille, ditch the small corner window with revised front side glass and tweak the vehicle's overall shape. But there's more to the new Fusion than a styling adjustment, and our spy photographers have caught a glimpse inside and taken us along.
Apparently the new Fusion is to get a completely overhauled interior with soft-touch surfaces and matte wood trim to make it seem more upscale. There's an all-new rotary gear selector (like you'd find on a Jaguar, for example) hinting at the implementation of a new nine-speed automatic transmission. The prototype appears to be packing the Microsoft SYNC system, suggesting that the new Blackberry QNX system isn't ready quite yet - though that doesn't necessarily mean it won't be ready by the time the new Fusion is.