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Ford running short of F-150 frames

Like most any automaker, Ford is eager to build as many F-150 pickups as it can sell. And considering that the truck has long stood as the top selling vehicle in the United States, that means building (and selling) a lot of them. Further, Ford reports that its factories are finally fully up to speed and ready to build as many F-150s as dealers can sell. Unfortunately another factor is reportedly preventing the new aluminum-bodied pickup from reaching its potential. According to Automotive News and as we've heard before, the Blue Oval automaker has had trouble getting its hands on as many frames as it needs. Though Ford would not confirm the shortage itself, AN cites union sources in reporting that the Metalsa plant in Kentucky, which produces the new F-150's frame for Ford, has been unable to meet the demand for more such frames. "Whenever you have launches, you have issues that you have to deal with in the supply base," is all Ford CFO Bob Shanks would admit. "We're always working closely with suppliers if there's an issue to sort it out. If that were the case, that's what we'd be doing." The reported supply shortage could be why plans for overtime production are reportedly being canceled at both the plants in Kansas City and Dearborn where the F-150s are assembled, despite reaching or nearing full capacity. The shortage could also help explain why, according to AN, sales of the F-Series in the United States fell nearly 10 percent last month, while the rest of the pickup market rose 17 percent. Related Video:

Ford to hack $4k off price of Focus EV amid slow sales

Between slow sales and a hefty price drop for its nearest rival, the Ford Focus Electric may be looking at a pretty substantial price cut. The Detroit News is reporting that Ford will drop the price of the all-electric by about $4,000 to $35,200 to be more competitive with the Nissan Leaf, which received a big price cut for 2013 down to $28,800.
Ford has already admitted to having low expectations for the car's sales and massive rebates were reported earlier in the year, but there is still no official word from Ford on this matter. The company's consumer site still lists the 2014 model's starting price as $39,200. In addition to the Leaf, the Focus Electric will also have to deal with the lower prices of smaller EVs including the Honda Fit EV, Fiat 500e and the Chevrolet Spark EV.

Ford GT inspires objects for Milan furniture show [w/videos]

Can't get enough of the lines on the new Ford GT? Then Milan is the place to be this month. That's where Ford will be presenting a series of objects whose designs were penned by the same talents behind (and inspired by) the company's new supercar. Set to be presented at the Salone del Mobile furniture show in the Italian metropolis, the collection ranges from tables, chairs and light fixtures to a sailboat, foosball table and electric guitar. "We have an incredible amount of talent in our global design studios," said Ford's chief designer Moray Callum. "Salone del Mobile is the perfect forum to share some of that creativity, while also offering our designers an opportunity to get exposure to new ideas that will inspire future Ford design." In addition to these seemingly random objects, Ford has also partnered with architect Attilio Stocchi to create a special light exhibition entitled "Favillia, Every Light a Voice," similarly inspired by the new GT. But if your plans won't be taking you to Milan anytime soon, you can check them out in the images above and the videos and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Ford Designers Showcase at Salone del Mobile a Guitar, Sail Boat, and Table Football Inspired by Ford GT Supercar - Ford's global design team at the world's leading furniture design expo, Salone del Mobile, unveils a range of items inspired by the new Ford GT - A boat, guitar, table football and other objects were developed by Ford's global design studios for the show, applying the same interior design philosophy as Ford's upcoming supercar - Also inspired by the all-new Ford GT is "FAVILLA, To Every Light a Voice," an immersive installation curated by architect Attilio Stocchi in partnership with Salone del Mobile - Salone del Mobile in Milan, Italy, runs until April 19. Ford today also hosts a discussion on current trends, and how they are influencing design MILAN, Italy, April 14, 2015 – Ford's team of global designers today showcased their innovation and creativity, unveiling a sail boat, guitar and table football at the Salone del Mobile design show, in Milan, Italy.