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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

European car sales up 8% in February

Three weeks ago an analyst increased projections for European car sales this year, expecting them to climb three percent compared to last year instead of 2.7 percent. That number is a postive sign after years of hard times but it turns out February was especially good, overall European sales climbing eight percent on a wave of southern European recovery and discounts - and this comes after five months of gains including January's 7.2-percent jump over the year before.
The only country of Europe's five largest markets to post a decline was France, just as it did in January, Germany, the UK and Italy posting solid double-digit numbers, Spain rocking the charts with an 18-percent increase because of a government program to encourage trade-ins.
The only brand to miss the wave was Volkswagen, dropping 0.8 percent as it watched the double-digit growth at sister brands Audi, Seat and Skoda lift the Volkswagen Group sales up by seven-percent. Peugeot overcame flat sales at Citroën to improve the group by 3.5 percent, BMW and the Mercedes-Benz/Smart combo rose by four percent, the Fiat group jumped 5.8 percent, Ford was up 11 percent, the Renault Group 11.5 percent, General Motors 12 percent and the Toyota clan by 14 percent.

Ford F-150, Mustang, Explorer, Bronco and Lincoln Aviator recalled for rollaway fears

Ford is recalling certain F-150, Mustang, Explorer, Bronco, and Lincoln Aviator models from the 2022 and 2023 model years equipped with automatic transmissions. According to documents posted by the National Highway Traffic Safety Administration, Ford's 10R80 transmission may contain a loose bolt — literally an extra bolt loose inside the transmission, not a bolt that isn't tightened — that could prevent the transmission from engaging in Park. This could happen even if the gear shifter position indicates that the vehicle has been shifted to "Park." As Ford's recall acknowledgement says, "The inability to secure the vehicle in the park position can result in a rollaway, increasing the risk of a crash or injury." Dealers will replace the transmissions of vehicles affected by this defect. Note a similar-sounding recall was announced in 2022, but it was for entirely different models with entirely different transmissions. A relatively small number of units — 944 to be exact, or 4% of production — are thought to be affected by this issue, but they weren't built in successive order, meaning their VINs need to be verified by Ford. Customers are advised to contact Ford customer service at 1-866-436-7332 and reference Ford's internal recall number 23S06. Because some vehicles affected by this recall could be on dealer lots, Ford sent a note to its network of dealerships advising them not to sell or demonstrate the models included in this recall, potentially until the second quarter of 2023 when Ford expects "that parts ordering information and repair instructions will be available to support this safety recall." Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 Ford Bronco Heritage Edition walkaround