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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford EV Chief: 150 kW fast charging could be the norm

Ford's electrified-vehicle sales aren't exactly at the top of the charts this year, but that hasn't stopped Mike Tinskey, the automaker's global director of electrification and infrastructure, from being rather enthusiastic about advancements in various forms of more environmentally sustainable mobility. Tinskey, in an interview with The Verge, spoke of a world with really fast plug-in vehicle chargers. And of vehicles that can be re-parked using a remote driver. How fun. Tinskey, who touts SAE/combo fast-charging charging specification as the most likely to take the global leadership position, said a 150-kilowatt charger could be on the market "very soon." That'd mean an electric vehicle could be 80-percent recharged in just 20 minutes. Today's quickest units, the Tesla Supercharger, can crank out up to 120 kW. Some companies are touting 100-kW charging times, despite the lack of compatible chargers. Tinskey also spoke about Ford studies of a so-called "Remote Repositioning" feature, which would allow cars to be re-parked at night using a remote driver over a cellular network as spaces empty up, cutting down traffic, needless driving and pollution as a result. We're sure ready for such a thing. Through the first quarter of this year, sales of Ford's hybrids, plug-in hybrids and electric vehicles are down 28 percent from a year earlier to about 15,000 units. Sounds like those improvements Tinskey speaks of can't come soon enough. Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: The Verge Green Ford

Ford reveals new rapid prototyping and low-volume production techniques [w/video]

It's called "F3T," and that stands for Ford Free-form Fabrication Technology. The process that The Blue Oval has developed means being able to sidestep the weeks-long process of tool-and-die making when engineers want to construct a new part, allowing them to fabricate a three-dimensional part from a two-dimensional sheet of metal in just hours.
While F3T is being developed it is limited to "low-volume prototyping or even low-volume niche vehicles," but the next step is to evaluate it for use in Ford's global manufacturing facilities. You can find out more about it in the video and the press release below.