2001 F-350 Ford Flatbed Pickup on 2040-cars

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Ford cuts 950 Russian jobs on weak demand

The Russian auto market, in decline for the past year and further hit by the declining value of the ruble and recent sanctions over its annexation of Crimea, has forced Ford to cut jobs and shifts at two of its joint venture plants there. Around 700 of the 2,700 total workers who build the Russian-market Focus and Mondeo will be cut at the plant in Vsevolozhsk, near St. Petersburg as it drops to a single production shift. A second plant about 700 miles away in Yelabuga, in the Tartarstan region, will lose 250 workers. That plant builds seven vehicles, including the Explorer, Kuga and Edge.
The Moscow Times says Ford has been especially hit by the market decline, the overall market losing 5.5 percent in 2013 compared to the year before, but Ford sales dropping 18 percent in 2013 year-on-year. This year isn't going any better, with The Blue Oval posting a 21-percent decline through the first two months of 2014. That's why, though the Yelabuga plant builds the CUVs that customers are moving into, even it is facing cuts.
The job cuts in Vsevolozhsk come on top four-week plant shutdown planned so that the paint and body shops can go to one shift. In a statement, the company said, "Ford Sollers remains absolutely committed to the Russian market and is confident it has the right product plan, people and assets to deliver long-term profitable growth."

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford recalls 591,177 vehicles in four separate campaigns

Ford is issuing recalls for a total of 591,177 vehicles worldwide, in four separate campaigns. The announcement comes just days after the discovery of door-latch problems in 390,000 of the automaker's cars. The largest of these new recalls covers 518,313 examples of the Ford Fusion and Lincoln MKZ from the 2013-2015 model years, plus the 2015 Edge. Of these, 487,301 of are in the US and 31,012 are in Canada. For vehicles in cold-weather areas, the bolts that hold the steering gear motor can corrode and fracture. If this happens, it could cause the power steering to fail, but manual control would be retained. There are no reported accidents or injuries from this problem. To fix things, dealers will replace the bolts and seal them. The next campaign covers 50,157 examples of the 2014 Focus, Edge, Escape, and Transit Connect, plus the Fiesta from 2014 and 2015. Of these, 45,505 are in the US, 4,618 in Canada, and 34 in Mexico. All of them exhibit a problem with the fuel pump where the nickel plating can cause the part to seize and the engine to stall, if this occurs. (All of which sounds like recent problems with Nissan and BMW models.) According to Ford, there is one allegation of an accident from this problem. Dealers will replace the fuel delivery module to fix the problem. Ford is also recalling 22,616 units of the 2015 Lincoln MKZ because when the headlights are on, the parking lamps are brighter than they are allowed to be. The light could affect the vision of other drivers. This campaign includes 21,435 of them in the US, 1,066 in Canada and 115 in Mexico. There are no accidents or injuries from the issue, but Ford is updating the software to dim the lights on these sedans. Finally, Ford has a safety campaign for 91 examples of the 2015 F-150 because an underbody heat shield might not be properly installed or not present at all, which can be a fire risk. There are no reports of any actual accidents or fires, though. The affected pickups will have the parts replaced or added, as necessary after a dealer inspection. To see the specific build dates for the models affected by each of these campaigns, you can read about them in the press release below. Related Video: FORD ISSUES FOUR SAFETY RECALLS IN NORTH AMERICA Ford Motor Company is issuing four safety recalls in North America. One accident and no injuries are attributed to these conditions.