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Plethora of 2015 Ford F-150 customs runs the gamut at SEMA

Of Ford's customized trucks, two feature the name of famous Ford racers.
Of all the OEMs making appearances at the 2014 SEMA show, Ford owns arguably the most significant group of vehicles, thanks to its new 2015 F-150 and Mustang. While you can look for our Mustang coverage soon, we've managed to sneak out and get snaps of some of a few of the F-150s on display at the company's sprawling, 20,000-square-foot display (look for even more aftermarket F-150 goodness in the coming days).

New upscale Ford Taurus revealed in Shanghai

As much as the Ford Taurus may have going for it, we wouldn't classify it as a luxury sedan as much as a mass-market one. The story is different in China, however, where Ford has introduced an altogether more upscale version of the Taurus. Shown this weekend at the Shanghai Motor Show, the Chinese-market Taurus is longer and more luxurious than the sedan we know on these shores. For starters, its wheelbase has been stretched from 113 inches to 116. That means more legroom for the rear seat; useful in a market where the vehicle's owner is often chauffeured. Those rear seats can power-recline as well, with adjustable lumbar support and massage function. A fold-down armrest holds with controls for the seats, air-con and audio system. And panoramic sunroof tops the whole affair. That commodious cabin is wrapped in revised sheet metal that's designed to look decidedly more upscale as well. Power is provided by a 2.7-liter twin-turbo EcoBoost V6 of unspecified output but which produces 315 horsepower in the Ford Edge, 325 in the F-150 and 335 in the Lincoln MKX. This version of the Taurus is earmarked specifically for the Chinese market for the time being, and set to be produced locally at the Changan Ford plant in Hangzhou. Scope out the images in the slideshow above and the details in the press release below for a closer look at Ford's new Chinese flagship. Related Video: 2015-4-18 | Shanghai, China New Ford Taurus Sets a New Benchmark for Large Sedans in China - Ford Taurus, a new premium business sedan for China, combines expressive design, exceptional craftsmanship and advanced technology - Taurus is the latest vehicle delivered as part of Ford's commitment to bring 15 new world-class vehicles to China by 2015 - Powerful, confident and inviting exterior design is matched by a spacious and elegant interior with carefully chosen materials for a sense of prestige - New high-output twin-turbo 2.7-liter EcoBoost V6 engine offers effortless power with high efficiency - Taurus will be manufactured at new $760 million Changan Ford Hangzhou plant Introducing a new premium sedan for discerning Chinese business customers, Ford today unveiled the new Ford Taurus at a special event in Shanghai. Designed especially to meet the needs of the Chinese market, the vehicle brings the historic Taurus nameplate to China for the first time.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.