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Ford's China sales keep falling, down 30% in third quarter

BEIJING — Ford's July-to-September vehicle sales in China fell 30%, as the U.S. automaker continued to lose ground in a prolonged sales decline in its second biggest market. The Dearborn, Michigan-based automaker delivered 131,060 vehicles in China in the third quarter, Ford said in a statement. Ford's sales in China fell 35.8% in the first quarter and by 21.7% in the second quarter. In the third quarter, sales of the automaker's mass-market Ford brand fell 37.7%, while its luxury division Lincoln saw sales drop by 24.1%. It delivered around 421,000 vehicles in the first nine months of the year, according to Reuters calculations. Ford has been struggling to revive sales in China after its business began slumping in late 2017. Sales sank 37 percent in 2018, after a 6 percent decline in 2017. The automaker plans to launch more than 30 new models in China over the next three years, of which more than a third will be electric vehicles. It also said it would localize management teams by hiring more Chinese staff and aimed to improve relationships with joint venture partners. Ford has launched a series of new models in the third quarter in China, including Focus, Edge, and the electric Territory. In China, Ford makes cars through its joint venture with Chongqing Changan Automobile Co and Jiangling Motors. It has said it would partner with Zotye Automobile Co to sell lower-priced cars, but there seems to have been little progress. In a series of moves, Ford named a new president for its main local venture, Changan Ford, in August and said it would enhance its partnership with Changan through research, production and marketing cooperation in September. Ford is also planning to revamp some of its existing manufacturing facilities with Changan to localize production of its premium brand Lincoln. Changan Ford's sales down by around 33.5% in the third quarter, according to Reuters calculations based on Changan's filings. Ford rival General Motors' July-to-September vehicle sales in China fell 17.5%, to 689,531 vehicles. As GM and Ford China sales extend declines, U.S. car companies' market share of total China passenger vehicle sales fell to 9.5% in the first eight months of this year, from 10.7% in the year-ago period, according to the China Association of Automobile Manufacturers (CAAM). Over the same period, German carmakers' share has risen to 23.8% from 21.6%, and Japanese automakers' share rose to 21.7% from 18.3%.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Watch Ford build a Mustang atop Burj Khalifa, world's tallest building

In 1965, a Ford Mustang Convertible proudly went on display at the top of the Empire State Building, the world's tallest building at the time. Earlier this year, the Blue Oval recreated the stunt by bringing the latest droptop 'Stang to the sky-high structure. Unfortunately, while still iconic, the New York skyscraper has lost the world title. Of course, an automaker can't let something like that get in the way of a good publicity stunt. For the inauguration of the Ford business unit in the Middle East and Africa, the brand gave the 2015 Mustang Convertible an even bigger building to climb – the biggest in fact. The droptop made its way to the 112th floor of the Burj Khalifa, the world's tallest building. To put a final topper on the whole event, executive chairman Bill Ford was the one to place the car's famous badge, making it complete. Like with the Empire State Building spectacle, getting the Mustang to the top wasn't as simple as just driving it off the elevator. Check out the video above to see how it was done, and scroll down to read Ford's press release about the event. NEW MUSTANG UNVEILED ON WORLD'S TALLEST BUILDING, BURJ KHALIFA Bill Ford helps inaugurate Ford's latest business unit, Middle East and Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry Ford pledged to launch 25 vehicles in region by 2016, including the all-new Mustang debuting next year Industry sales in Middle East & Africa are expected to grow 40 per cent to 5.5 million vehicles by 2020 Dubai, U.A.E., Nov. 20, 2014 – Ford Motor Company underscored its growing ambitions in the Middle East and Africa, with the dramatic introduction of the all-new Mustang on Dubai's Burj Khalifa, the world's tallest building. Ford Executive Chairman Bill Ford capped the live-action event by delivering the iconic pony badge to the 2015 yellow Mustang on the 112th floor of the skyscraper. The event was viewed live around the world on YouTube as well as by approximately 10,000 fans gathered in the Dubai Downtown area, overlooking the Dubai Fountain and Burj Khalifa. (To see a replay, click on this link.) "Today we planted the Ford flag in the Middle East & Africa, an exciting, vibrant region that represents the final frontier for growth in the auto industry," Bill Ford said.