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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford books $1.2B profit in second quarter on strength of trucks

Ford is rolling along nicely, with a positive second-quarter sales report and a $2.3 billion profit in North America. The Dearborn, Michigan-based manufacturer captured $1.2 billion globally from April to June, with a $177 million profit in Asia. Even in Europe, the land of doom and gloom for automakers not named Mazda, Ford saw some success as it lowered its expected full-year loss from $2 billion to $1.8 billion. The company lost $348 million in Europe during the second quarter, which, believe it or not, represents a $56-million improvement over 2012.
According to the report on CNBC, Ford enjoyed a three-percent increase in pre-market trading thanks to the news. The strong demand for the F-150 propelled growth in the US market, while Ford's 47-percent increase in Asian sales can be attributed to the new EcoSport crossover and Kuga (Ford Escape in the US) arriving in the somewhat fragile Chinese market.
Pre-tax profits for Ford are expected to be in the neighborhood of $8 billion by the end of the year, with sales the US, Europe, and China all looking up. The company also shifted $4.78 billion of asset-backed debt in the form of bonds, according to a report by Bloomberg. This move came amidst rumors of the Federal Reserve cutting back on its $85-billion-per-month bond purchases. Ford wasn't alone among automakers looking to sell off debt, though, as Mercedes-Benz and Nissan shifted around $1 billion each in bonds relating to auto loans.

Ford creates F-150 Sandcat to promote Halo 5: Guardians

Halo 5: Guardians is about to hit Xbox One, and Ford is celebrating with the reveal of this one-off F-150. Built by the Blue Oval specialists at Galpin Auto Sports, the Ford F-150 Halo Sandcat is designed for deployment by the United Nations Space Command. It's based on a 2015 Ford F-150 Lariat SuperCrew 4x4 with the 3.5-liter EcoBoost V6 and FX4 off-road package. It's then upgraded with a Baja XTR package from Addictive Desert Designs, complete with FOX Racing shocks, Deaver leaf springs, a Currie floating rear axle, 17-inch wheels, and upgraded fenders, side steps, and chase rack. It's all capped by a custom Halo-themed body wrap, and fitted with an Xbox One hooked up to displays in the back of the headrests. Fans will be able to check it out at the LA Convention Center during the E3 video game show, and dream of driving it on some far-off planet to combat whatever space monsters the Master Chief has been assigned to eradicate. Jun 12, 2015 | LOS ANGELES Ford F-150 Halo Sandcat Lands at E3 to Promote Halo 5: Guardians for Xbox One Ford, Xbox, 343 Industries and Galpin Auto Sports are celebrating the release of Halo 5: Guardians for Xbox One with a special version of the 2015 Ford F-150 that is so awesome, it could have been designed by the Master Chief himself. The Ford F-150 Halo Sandcat is a one-of-a-kind vehicle inspired by Halo's United Nations Space Command vehicle design. It will be on display at E3 2015. Based on the all-new Ford F-150, the toughest, smartest, most capable F-150 ever, F-150 Halo Sandcat is special enough to have been officially designated the M552 codename by the United Nations Space Command – closely matching F-150's official Ford codename, P552. The F-150 Halo Sandcat started as a 2015 Ford F-150 Lariat SuperCrew 4x4 with 3.5-liter EcoBoost® engine and FX4 off-road package. To turn the truck into the Sandcat, Galpin Auto Sports added an arsenal of modifications to give it a United Nations Space Command militaristic style that Halo fans will instantly recognize. The F-150 Halo Sandcat starts with Addictive Desert Designs' Baja XTR off-road conversion kit, which includes custom FOX Racing shocks, Deaver leaf springs, a Currie full floater rear axle, ADD fenders, side steps, a chase rack and 17-inch wheels with off-road tires to go along with a full custom Halo body wrap. Inside, there's an Xbox One custom gaming system with displays mounted in the rear head restraints.