2005 Ford F-250 Lariat on 2040-cars

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How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).

2015 Ford F-150 begins rolling off line at second factory

Ford needs more F-150s. Yeah, we just told you that a few days ago. The Blue Oval is reporting that its trucks are spending a mere 18 days on dealer lots, following a January that was the truck's best month in over a decade. Considering both of those facts, the timing is perfect for Ford to ramp up production of its all-aluminum truck by bringing its Kansas City, MO factory online. KC Assembly has been building F-150s for decades, and completed a $1.1-billion expansion to accommodate the all-aluminum 2015 truck (as well as for work on the Transit van). Similar to what was done at Ford's Dearborn, MI factory, the Blue Oval spent 13 weeks upgrading the plant's body shop, paint shop and a road-test course. Over 900 jobs were added as part of the update. Combined with the equally upgraded plant in metro Detroit, Ford can build 700,000 trucks per year. "The all-new F-150 has surpassed our expectations – setting new standards for fullsize truck capability, technology and efficiency," Joe Hinrichs, Ford's Americas president said in a statement. "With production starting at Kansas City Assembly, we are better poised to start meeting growing customer demand for our pickup." Scroll down for the official press blast from the Blue Oval. Related Video: KANSAS CITY ASSEMBLY PLANT COMES ON LINE AS SECOND U.S. FACTORY BUILDING ALL-NEW FORD F-150 2015 Ford F-150 starts production at Kansas City Assembly Plant; along with three shifts in operation at Dearborn Truck Plant, Ford is now producing even more units of the toughest, smartest, most capable F-150 ever All-new F-150 is turning more than four times faster than the overall full-size pickup truck segment; In addition to producing all F-150 models and cab configurations, Kansas City exclusively builds specialty F-150s with 8-foot cargo boxes and heavy payload packages to meet the needs of commercial fleet customers Kansas City Assembly Plant facilities transformed with the latest in manufacturing technology to build the first mass-produced truck in its class featuring a high-strength, military-grade, aluminum-alloy body and bed CLAYCOMO, Mo., March 13, 2015 – Ford today marks the official start of production of the all-new 2015 F-150 at Kansas City Assembly Plant, which joins Dearborn Truck Plant in building the toughest, smartest, most capable F-150 ever. This means Ford has expanded production of the first mass-produced light-duty pickup truck with a high-strength, military-grade, aluminum-alloy body.

Final 2015 Ford Edge performance and fuel economy data released

Ford unveiled the brawny look and heap of new tech of the all-new 2015 Edge last summer, and confirmed some of the pricing in November. However, until now buyers couldn't be entirely sure what they are getting for that money in terms of power and fuel economy, but the Blue Oval is finally spilling all the beans. For customers looking for performance, the Edge Sport is the place to be with its stiffer suspension and plusher interior. The trim level uses a version of the 2.7-liter EcoBoost V6 found in the latest F-150, but in this case the engine is tuned to 315 horsepower and 350 pound-feet of torque. That's a 10 percent jump in power and 25 percent improvement in torque compared to the naturally aspirated 3.7-liter V6 in the last-gen model, according to Ford. The mill should be a bit more useable too with peak twist coming on at 2,750 rpm, rather than 4,000 rpm in the previous Edge, and the Active Noise Cancellation system should keep it quiet inside, too. Front-wheel-drive versions of the Sport get EPA-estimated economy of 18 miles per gallon city, 27 mpg highway and 21 mpg combined. Opting for all-wheel drive reduces the figures to 17/24/20, respectively. Of course, not everyone is looking for the power of the Sport trim. In a first for Ford, the standard engine for the Edge is a 2.0-liter EcoBoost four-cylinder with 245 hp and 275 lb-ft. In front-wheel-drive form, it's rated at 20/30/24 mpg or with all-wheel drive at 20/28/23. For something in the middle the naturally aspirated 3.5-liter V6 brings 280 hp and 250 lb-ft of torque and carries EPA estimates of 18/26/21 with front-wheel drive or 17/25/20 when powering all four wheels. Every powertrain gets a six-speed automatic. Sales for the latest Edge begin this spring starting at $28,100, plus $895 destination on all models. Upgrading to the Sport pushes the price up to $38,100. Performance and Power: 2015 Ford Edge Sport Certified as Highest-Performing Edge Yet • 2015 Ford Edge Sport is the most powerful Edge yet, thanks to a 2.7-liter EcoBoost® V6 making 315 horsepower and 350 lb.-ft. of torque • All-new Edge Sport, re-engineered from the ground up, features special sport-tuned suspension, specific Sport styling for exterior and interior, and a long list of available driver-assist technologies • Scheduled to go on sale this spring, pricing for 2015 Ford Edge starts at $28,100; Edge Sport starts at $38,100 – only a $500 increase from 2014 DEARBORN, Mich., Feb.