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Ford starts GoDrive carsharing service in London

Automaker-supported carsharing services like BMW's DriveNow and Daimler's Car2Go are already well established in many cities around the world. Ford is no stranger to this business, either, with collaborations with companies like ZipCar in the US and Flinkster in Germany. Now, The Blue Oval is taking a new step by establishing its own dedicated offering in London called GoDrive. The operation is actually the expansion of an earlier 100-person pilot program and allows the automaker to test out ideas on a small scale. GoDrive is now growing to support 2,000 people in London, and they can share 50 vehicles that are scattered around 20 locations in the city. The fleet is split between Focus Electric models and Fiesta 1.0 EcoBoosts. One of the major selling points for the service is that users can take one-way trips through the city and have a guaranteed parking spot at their destination. Like any high-tech service today, much of the user interface for GoDrive works through a smartphone app that allows users to book cars and pay for trips. The driving is covered under an all-inclusive, pay-by-the-minute model, which includes London's congestion charge, and the first five minutes are free. To entice new users, the company is currently offering a free membership and 20 pounds ($31) in credit to sign up. GoDrive's small size also lets it gather and adjust to customer feedback quickly. For example, users reportedly enjoy getting to try out a vehicle with the latest infotainment and safety features. The company is already working on different pricing plans and parking options for the future, as well. The video below shows a little more the service in action. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. FORD BRINGS DYNAMIC CAR-SHARING EXPERIMENT TO LONDON; FIRST SERVICE TO OFFER ONE-WAY TRIPS WITH GUARANTEED PARKING Ford will offer Londoners flexible, practical, and affordable GoDrive car-sharing service; invites 2,000 members to register free for service that offers 50 cars across 20 locations GoDrive is unique in offering one-way trips with guaranteed parking. Pay-as-you-go approach with pay-per-minute pricing covers all fees. Drivers book and access cars via smartphone app Zero-emission Focus Electric makes up half of the GoDrive fleet; fuel-efficient Fiesta 1.0-litre EcoBoost available.

New Ford Escape spied inside and out

For the 2016 model year, the Ford Escape receives the Blue Oval's latest Sync 3 infotainment system and some minor tweaks to the color and trim options. Based on these new spy shots, it would appear that the crossover is due for some much bigger changes not too far into the future, as well. The thorough refresh isn't just an exterior styling update, either. Ford's designers are giving the future Escape a front end that's a bit more in the style of the latest Edge, at least based on these shots. Peek behind the mesh obscuring the grille, and the styling there now appears to have a hexagonal shape with horizontal slats and a smaller, lower intake. At the same time, the headlights are narrower and come to a sharper point as they wrap around the fender. The heavy camouflage makes the changes at the back harder to spot, although the taillights seem subtly tweaked with a similar overall shape but a clear stripe cutting through the center. The Escape also seems to be receiving a completely different center stack inside, but the area is still well concealed. The gearshift moves down between the seats, and that allows physical controls for the radio and HVAC to take that real estate. It's possible that the infotainment screen might pop up from the mesh-covered area you can see at the top of the interior photos. Take a look through the gallery for some detailed shots of Ford's camouflaged crossover.

Ford Mustang Shelby GT500 has a bit of a dyno issue

We're of the mind that each and every dyno should come with Murphy's Law painted in big, visible letters down the side. For every ten successful dyno runs out there, it seems there's one where events to horribly wrong. Take, for example, the video below. The clip shows what happens when a Ford Shelby GT500 and a mobile dyno have a bit of a disagreement at the Performance Expo 24 in Sherbrooke, Quebec. We won't spoil the results for you, but we will say there's some substantial carnage involved.
It's unclear just how much damage ensues from the dust up or whether anyone was harmed in the incident, but from the looks of things, everyone made it out without serious injury. If only we could say the same for the machines involved. Check out the video below.