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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

Man chases down truck thief and steams it all on Facebook

A Washington man chased down a truck stolen from his family's dealership last Saturday and livestreamed the event on Facebook. According to KOMO, a 2005 Ford F-250 was stolen from Sunrise Auto Sales in Eatonville, Washington on the morning of October 8. Aaron Babcock, who co-owns the small dealership with his father David, told reporters that after reviewing surveillance footage, he later spotted the truck while riding his motorcycle on Webster Road East. "I watched my cameras and found the video of a man lurking around and ending up taking off with my truck," Babcock told KOMO. "Cops came and made a case. Three hours later I was on my motorcycle in Graham, and they drove by me oncoming. It still had dealer stickers on it. It said diesel on the window and it had our dealer plate on it. It stuck out like a sore thumb. It was really easy to see." Once he spotted the stolen Super Duty, he wheeled his bike around and gave chase. He attempted to call 911, but was unsure if the dispatcher heard him due to noise from the wind and the bike's engine. So he fired up Facebook live and started streaming his chase, giving running commentary and updating his location as he chased the slow-moving truck. "I wasn't going to let him get away. I was going to try follow him down. I had no idea what to do," Babcock said. "Nobody could hear me on the phone so I just figured the first thing to do is pull up Facebook live." Babcock's Facebook friends pitched in by calling 911 to report the chase and even jumping in their own cars to follow the truck. At one point, he pulled alongside the truck and recognized both men in the cab. The driver was the man seen lurking around the dealer lot in the surveillance video, and the passenger was an old friend of Babcock's. "I know who you are!" he shouted at them, but the hunkered down and kept driving. Eventually, Babcock lost cell phone signal and the livestream ended. Eatonville police, who by this point were well aware of the incident, caught up with the truck in the 8400 block of 356th Street South in Eatonville. The driver was arrested and the passenger was questioned and released. Both denied stealing the vehicle or knowing it was stolen. Two sets of keys from Sunrise Auto Sales and a stolen credit card were also recovered from the truck. Related Video

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