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Dealers price gouging Ford Mustang 50th Anniversary Edition by up to $20k [UPDATE]

UPDATE: Sheehy Ford's Cory Belcher got back to us, confirming that the price premium was related to the limited nature of the 50th Anniversary Mustang and that the figure listed was based on what other dealers were charging, while adding that the dealership was "very flexible" on the final price of the special edition car. So while there remains a hefty markup, it's possible that consumers could get out the door without spending quite so much over MSRP. It's no secret that dealers take some – let's call them "liberties" – with the prices on vehicles that are very new, highly in demand or available in very limited numbers. As we've explained before, they're well within their rights to charge so-called market value adjustments. We don't usually see these adjustments on mainstream vehicles, though. Then again, you could argue that the 2015 Ford Mustang 50th Anniversary Edition is not necessarily a mainstream vehicle. It starts at $46,170, which isn't peanuts, but it's still a Mustang. There's still a large portion of the buying public that could put one in their driveway, if they so chose. Then again, maybe they can't. That's because dealers are (still) issuing massive premiums on top of MSRP for the limited-edition model. It's happening at Sheehy Ford Gaithersburg, where a salesperson named Lou confirmed to Autoblog that the dealership is charging around $20,000 over MSRP on not one, but two Anniversary Editions. He explained that Sheehy isn't alone in the upcharge: "We like to see what other dealers are asking for," he told us, in reference to the limited edition 'Stang. We have a message in for the dealership's general manager for deeper info, too, and will update this post when/if we hear back. We corroborated Lou's story, though, with another Maryland area dealer, Century Ford, who confirmed that the $46,995 listed on the dealer's website for its Wimbledon White Anniversary car was incorrect, and the actual price was "around $64,000." He echoed Lou's reasoning for the upcharge, while adding that dealers are likely only going to see one or two examples, of the 1,964 produced. Perhaps the most worrying part of this entire affair is the sense of deceit that accompanies it. Neither of the dealers we spoke to copped to the market value adjustments on their website. We had to call and ask specifically about the cars in question to get the actual price.

2016 Ford Explorer order guide revealed

The configurator for the refreshed 2016 Ford Explorer is already up and running. However, if you're the type of person that really likes to dig into the nitty-gritty of a vehicle's features, then the order guide for this latest Ford is now available (pictured right). While the documents don't list fuel economy, engine power or pricing, they give a precise idea of all of the differences separating each of the five trim levels: Base, XLT, Limited, Sport and Platinum. In addition to the tweaked styling across the board, even the Base model now features a rearview camera with a washer. There are also three new colors available: Shadow Black, Blue Jeans Metallic and Guard Metallic. Base, XLT and Limited trims are available with either a 3.5-liter V6 or new, optional 2.3-liter EcoBoost four-cylinder. All of them are mated to a six-speed automatic, and all-wheel drive is optional with either engine. The new Platinum trim basically loads the Explorer up with everything imaginable. Power comes from the 3.5-liter EcoBoost V6, matched with all-wheel drive. Plus, the Platinum trim gets standard luxuries like a dual-pane moonroof, adaptive cruise control, a premium sound system and Ford's super-soft Nirvana Leather covering the seats. There are also some new tech features throughout the rest of the lineup. For example, an updated auto-parking system is also available on the Limited but comes standard on the Platinum. Furthermore, a 180-degree front camera and second-row USB charging are optional on the Sport but are standard on the Limited and Platinum. Check out the gallery for even more of the changes. Featured Gallery 2016 Ford Explorer View 30 Photos Related Gallery 2016 Ford Explorer Order Guide View 20 Photos News Source: FordTip: P Design/Style Ford Car Buying SUV order guide

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.