2014 Ford F150 Xlt on 2040-cars

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2015 Ford F-150 enters production

Ford has given the F-150 a dramatic makeover for 2015, switching to an aluminum body that helps reduce weight by about 700 pounds. Because the truck is dramatically different, Ford also had to change the way it makes the F-150, so we went inside its sprawling factory in Dearborn, MI, this week to see the Blue Oval's new manufacturing techniques in action.
The company has added 850 jobs at the site and upgraded its stamping and tool and die facilities. The body shop is also modernized, and it has been fitted with 500 new robots that join the structures together. The first 2015 F-150 rolled off the line on Tuesday, and the trucks will begin arriving in dealerships in December. Get a closer look at the F-150's unique assembly process in our video.

New Ford GT to carry $400k-price tag

The last time Ford made a GT, it built more than 4,000 of them and sold each one for around $150,000. Judging by the premiums at which they later traded, they were evidently worth a lot more than that. But this time, the new Ford GT will be far more expensive and far more scarce. Official performance, production and pricing figures have yet to be released, but upon the new American supercar's European debut in Geneva, Ford performance chief Dave Pericak indicated it would be priced competitively with the Lamborghini Aventador – which carries a base sticker price approaching $400,000, Car and Driver reported. Combine that with production expected to number in the hundreds, not the thousands, and you're not likely to be seeing any of these Blue Oval halo cars in your neighborhood anytime soon. The question then becomes: will the price tag will be justified? With carbon-fiber construction and more than 600 horsepower on tap, it very well could be. And if speculators are going to drive up the actual sale prices, we don't see why Ford shouldn't get what the product is worth. But whether the world is ready for a $400,0000-Ford is another question entirely. Related Video:

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.