2014 Ford F150 Xlt on 2040-cars

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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford Mustang GT Bi-Fuel CNG

Highly intrigued, we recently visited a Southern California Gas Company office to check out several hybrid vehicles promising something new. Unlike more commonplace gasoline-electric hybrids, we were there to evaluate innovative gasoline-compressed natural gas (CNG) hybrids - yes, they run on unleaded gasoline and compressed natural gas. According to the experts on hand, this arrangement delivers extended range and reduced emissions while chipping in with lower operating costs than pure-gasoline vehicles. There are advantages over its gasoline-electric counterparts, as well.
The program is part of a three-way collaboration between The Carlab, a Southern California-based automotive consulting firm, Landi Renzo USA, a company specializing in alternative fuel solutions, and America's Natural Gas Alliance, a group that promotes CNG. Long story short, the team has engineered a way to allow a modified internal combustion vehicle to seamlessly switch between two fuels (gasoline and CNG) with no driver intervention. In theory, and if it works as well as promised, it's a win-win for the vehicle owner and the environment.
Parked at the Gas Company office were six different gasoline-CNG hybrid vehicles. To demonstrate the technology's versatility (just about any gasoline vehicle may be modified) Carlab brought a varied assortment of bodystyles, each from a different automaker. After taking a quick glance at the half-dozen in the parking lot, we made a beeline for the performance-oriented Ford Mustang GT - a 2012 model - with the six-speed manual gearbox.

Watch Vaughn Gittin Jr. hit the ice in his 2015 Mustang RTR

There's more than one way to get a car to drift. You can set up a purpose-built drift car. Or you can put a car on a slick surface. But in this case, Vaughn Gittin Jr. has done both. In this latest video, the driftmeister extraordinaire reveals the new livery for his 2015 Ford Mustang RTR, and put it on a frozen track, flanked by snow banks. It's the perfect place to drift any car, and this custom pony car could very well be the perfect drifter. Call it a match made in heaven. A cold, frozen-over slice of heaven where rear-drive muscle cars put on one heck of a show. Gittin, for those unfamiliar, is one of the drifting scene's foremost showmen, and like Ken Block or Tanner Foust, he competes primarily in Blue Oval machinery. Vaughn will be challenging the Formula Drift series once again in the Mustang RTR, but whether the sideways-driving championship is coming to a circuit near you or not, you can scope out a piece of the action right here.