2014 Ford F150 Lariat on 2040-cars

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Ford says utility vehicles are key to global growth

While most of us believe that small, fuel efficient cars are the key to global expansion for US automakers, Jim Farley, Ford's vice president of Global Marketing, thinks otherwise. Last week, we attended an exclusive sneak preview of the Ford Edge Concept in advance of the Los Angeles Auto Show, and Farley told us that it's actually utility vehicles that will help the Blue Oval gain market share overseas. "There is no other segment in our industry that is growing like utilities," he said. "We expect over the next five years this full family of [utility] vehicles to really drive our growth as a company."
And Farley has the numbers to back it up, too. Ford projects overall automotive sales to grow 23 percent from 2012 to 2017, but the company's utility vehicles are expected to boom by an impressive 41 percent during that same period. Much of that growth will be in China, where Ford estimates its utility sales will explode. "The biggest opportunity for us globally for utilities is in China," Farley said. "China utility growth is expected to more than double from where it is today to 2017, which isn't that far away." Most astounding is that Ford projects its own utility sales in China will eventually increase by more than 2,000 percent when smaller crossovers, such as the EcoSport and Kuga (sold as the Escape in North America), and the Edge and Explorer, are factored in.
Ford's VP also expects utilities to lead the way in the struggling European market. "With all the difficulties of the European market, there is one segment that has actually expanded in volume over the last several years even though the market is way down, and that's utilities," Farley told us. Ford estimates that their utility sales will grow 65 percent in Europe from 2012-2017. "The utility segment is projected to grow we think about thirty percent between now and 2017 in Europe, and we think we are going to grow twice that rate as a brand," Farley continued.

Vile Gossip | Adventures in tire testing

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine , the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America . She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. This is her first column for Autoblog — look for more Vile Gossip in the future. I began writing at Car and Driver magazine back in its golden age in the 1970s, before I'd actually read it. I knew very little about cars. The only magazine I read religiously was Four Wheeler because I owned big trucks and liked to go off-roading with my Chrysler Proving Grounds friends. My vast 10 years of driving experience up to that point (high-speed dirt-road idiot, taxicab driver, Chrysler Proving Grounds test driver) had less bearing on my being hired at Car and Driver than the fact that the editor just wanted to rile up the all-male staff. He didn't need me for that. They were already in full dudgeon when I arrived. They'd just spent a chunk of time testing a stack of tires for their big tire-test issue, and the editor-in-chief was toe-to-toe with the technical editor over the rankings of the top 10 tires. It was loud, and it was angry. I had no idea that car magazines tested tires. Cab driving had led me to believe that airing up a tire and changing a flat was all you needed to know. I changed so many flats on that cab, I eventually wound up in front of a live audience on the " Oprah Winfrey Show" demonstrating my brilliance with a jack and a tire iron. My point, of course, is that tires are more controversial, and also more essential, than you'd think. My other point is that it's good to get worked up about the subject, but not quite so good to let yourself be seen, as I did, on my hands and knees with my ass up in the air on national TV. This is how I prefer to test a tire: First, pick a top brand. Then accept their invitation to try and beat the crap out of their tire. I chose Yokohama, celebrating its 100th anniversary this year. The big news for them was the GEOLANDER M/T G003!

2015 F-150 kick-starts Ford sales

The F-150 had a middling year in 2014, and its sales dipped slightly as Ford transitioned to producing the all-new truck with an aluminum body. But with one factory humming, another on the way and a fuller stock of trucks, 2015 is already shaping up to be a different story. The F-Series posted a 17-percent leap in January, helping to push Ford sales to a 15-percent gain for the month. The F-Series had its best January performance in 11 years with sales of 54,370 trucks last month. Much of this strength comes from the new generation of the F-150. While many of the old model are still being sold off, Ford is rolling out the new version. Just five percent of the F-150's retail sales were the new truck in December, but it was up to 18 percent in January. The increase comes as the first factory that makes the truck, Ford's Dearborn facility, is fully back online. The other F-150 factory, in Kansas City, is still completing its changeover to build the aluminum-bodied truck, and that's expected to be finished in the first quarter of this year. Sales of the truck will still be "tempered a bit" until the Kansas City plant ramps up, Ford sales analyst Erich Merkle said. Ford expects to have a full inventory of F-150s by mid-year. To that end, the company announced plans on Wednesday to add 1,550 jobs to support the F-150, including 900 positions at the Kansas City factory. The remaining jobs will be spread out over sites in metro Detroit. The Dearborn and Kansas City factories collectively will be able to build more than 700,000 F-150s annually. The added headcount also means Ford has reached the maximum number of entry-level workers allowed under its pact with the United Auto Workers. About 300 to 500 employees at several plants in the Midwest will transition to a higher pay rate, and their wages will rise from $19.28 an hour to $28.50 an hour. The F-Series was Ford's hottest seller in January, moving off lots in an average of 12 days. The high-end models, the King Ranch and the Platinum versions, are moving slightly quicker. The average transaction price is also up $2,100 for the F-150 compared to January 2014. "We're really pleased with how the new one is doing on dealer lots," Merkle said. A larger stock of F-150s will allow Ford and its rivals to capitalize on low fuel prices, which have slowed consumers' interest in smaller vehicles.