2014 Ford F150 on 2040-cars

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Ford Mustang Shelby GT350R-C set to storm Watkins Glen

Ford is bringing its latest high-performance Mustang back to the track with the new 2016 GT350R-C, which will debut and race in this weekend's IMSA Continental Tire SportsCar Challenge race at Watkins Glen. The spiritual successor to the Boss 302R that's still taking part in the Continental Tire series today, the first GT350R-C will be campaigned by Multimatic Motorsports. It's had its fully independent suspension completely revised for the track, and it gets everything from new spring rates to new anti-roll bars to a lowered ride height. Like the road-going GT350, a 5.2-liter, flat-plane-crank V8 sits under the hood, although Ford didn't release any specifics on power output. In fact, details are in short supply. We're expecting some sort of sequential racing transmission, wildly enhanced brakes, and a thoroughly race-prepared cabin, although Ford hasn't released any info on that stuff. The Blue Oval also hasn't said anything about the aerodynamic package, but strangely, it looks more or less like what's featured on the standard GT350R. The front fascia and rear wing are pretty much identical, and even the side sills seem roughly similar to the production model. "Like so many Mustangs before it, the Shelby GT350R is a car born to race," Ford's director of global performance, Dave Pericak, said in the attached press release. "We're taking it to the track as the GT350R-C and we're ready to see what it can do against the best competition in the world." Scroll down for the official press release from Ford. And if you're so inclined, you can check out the GT350R-C's debut race this weekend at IMSA.com, with coverage starting at 12:25 P.M. If you prefer normal TV, Fox Sports 1 will get around to re-broadcasting the race on July 5 at 10:00 A.M. Related Video: Ford Performance Shelby GT350R-C to Make IMSA Competition Debut at Watkins Glen • All-new Shelby® GT350R-C embodies Ford innovation through performance as race car makes its competition debut this weekend at Watkins Glen • Shelby GT350R-C to compete in the remainder of the 2015 IMSA Continental Tire SportsCar Challenge with Multimatic Motorsports • Competition version of Shelby GT350R features all-new 5.2-liter flat-plane crankshaft V8 created to extend on-track performance DEARBORN, Mich., June 24, 2015 – There's no mistaking the wicked sound or aggressive looks of the all-new Shelby® GT350R-C that Ford announced today would see its first official track time at Watkins Glen this weekend.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford running short of F-150 frames

Like most any automaker, Ford is eager to build as many F-150 pickups as it can sell. And considering that the truck has long stood as the top selling vehicle in the United States, that means building (and selling) a lot of them. Further, Ford reports that its factories are finally fully up to speed and ready to build as many F-150s as dealers can sell. Unfortunately another factor is reportedly preventing the new aluminum-bodied pickup from reaching its potential. According to Automotive News and as we've heard before, the Blue Oval automaker has had trouble getting its hands on as many frames as it needs. Though Ford would not confirm the shortage itself, AN cites union sources in reporting that the Metalsa plant in Kentucky, which produces the new F-150's frame for Ford, has been unable to meet the demand for more such frames. "Whenever you have launches, you have issues that you have to deal with in the supply base," is all Ford CFO Bob Shanks would admit. "We're always working closely with suppliers if there's an issue to sort it out. If that were the case, that's what we'd be doing." The reported supply shortage could be why plans for overtime production are reportedly being canceled at both the plants in Kansas City and Dearborn where the F-150s are assembled, despite reaching or nearing full capacity. The shortage could also help explain why, according to AN, sales of the F-Series in the United States fell nearly 10 percent last month, while the rest of the pickup market rose 17 percent. Related Video: