2014 Ford F150 on 2040-cars

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Hennessey unleashes 2015 HPE700 supercharged Ford Mustang

Thanks to the 2015 Dodge Challenger SRT Hellcat there is a new magic number in the muscle car world - 707. To raise eyebrows these days in the power war, a vehicle needs to match or preferably exceed that palindromic figure. The tuners over at Hennessey took a look at it for their 2015 HPE700 Mustang and decided to go one better. Well, ten actually, because they bestowed their latest creation with 717 horsepower and 632 pound-feet of torque.
The HPE 700 Mustang takes the standard Mustang GT with its 5.0-liter V8 and turns up the power a few hundred notches with a Roots-type supercharger running at 7.25 psi. Hennessey claims that this boosted 'Stang can rocket to 60 miles per hour in about 3.6 seconds and cover the quarter-mile in 11.2 seconds at 131 mph. For those keeping score at home, those figures are very similar to Challenger Hellcat.
To cope with all of the added boost, the engine gets a high-flow throttle body, upgraded injectors, new fuel pump, stainless steel exhaust and Hennessey's calibration for the engine management. Pricing for the package is $59,500, including the base 2015 Mustang GT, but the company is limiting production to 500 units for the 2015 model year. Founder John Hennessey told Autoblog that he has already received about a dozen orders for them.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Recharge Wrap-up: Custom Nissan Leaf video, Shell's Arctic oil plans

A video shows a customized Nissan Leaf. An owner in Japan slapped a pretty spiffy body kit on his EV, along with some Forgiato custom wheels and brakes. There's no telling what effects these modifications have on the car's aerodynamics or driving range, but it definitely gives the leaf a unique and sporty look. Check it out in the video above, and read more at Ecomento. Shell has big plans to drill for oil in the Arctic Ocean. With 13 percent of the world's undiscovered oil resting beneath those frigid waters, the company sees this new frontier as promising, despite the challenges involved in exploiting it. So far, Shell has spent $7 billion on Arctic operations without having extracted any oil yet. Of course, the idea of Arctic drilling has loads of opposition from concerned individual and organizations concerned with the environmental hazards of extracting oil in the icy north. Read in-depth about Shell's plans at Bloomberg. Ford has won the Altair Enlighten Award for its lightweight technology in the F-150. The award program honors automotive innovations in weight reduction. Ford was recognized for shaving 700 pounds off of the F-150 while improving performance and safety. "It's encouraging to see Ford implementing a holistic lightweighting strategy, which resulted in impressive weight savings that were incredibly significant to the judging panel," says Altair's Vice President of Global Automotive, Dave Mason. General Motors was the runner-up, with its weight savings in the Cadillac ATS and CTS. Read more at PitchEngine. The Diesel Technology Forum has outlined environmental improvements in heavy-duty vehicles at a rulemaking hearing in front of the EPA and NHTSA. Between 2010 and 2014, clean diesel technology reduced carbon emissions equal to that of 2.4 coal-fired power plants, and NOx emissions equal to 158 coal plants. New rules would help further improve the environmental performance of diesel engines. "Advances in diesel engine technology will continue to contribute to the overall efficiency gains of vehicles under this proposed rule," says Diesel Technology Forum Executive Director Allen Schaeffer. "As a result we expect diesel technology to remain the primary power-plant for commercial trucks into the foreseeable future." Read more in the press release below. Clean Diesel Power Key Part of Achieving Future Truck Efficiency Gains, EPA Officials Told -- Diesel Technology Forum CHICAGO, Aug.