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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

Vile Gossip | Adventures in tire testing

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine , the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America . She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. This is her first column for Autoblog — look for more Vile Gossip in the future. I began writing at Car and Driver magazine back in its golden age in the 1970s, before I'd actually read it. I knew very little about cars. The only magazine I read religiously was Four Wheeler because I owned big trucks and liked to go off-roading with my Chrysler Proving Grounds friends. My vast 10 years of driving experience up to that point (high-speed dirt-road idiot, taxicab driver, Chrysler Proving Grounds test driver) had less bearing on my being hired at Car and Driver than the fact that the editor just wanted to rile up the all-male staff. He didn't need me for that. They were already in full dudgeon when I arrived. They'd just spent a chunk of time testing a stack of tires for their big tire-test issue, and the editor-in-chief was toe-to-toe with the technical editor over the rankings of the top 10 tires. It was loud, and it was angry. I had no idea that car magazines tested tires. Cab driving had led me to believe that airing up a tire and changing a flat was all you needed to know. I changed so many flats on that cab, I eventually wound up in front of a live audience on the " Oprah Winfrey Show" demonstrating my brilliance with a jack and a tire iron. My point, of course, is that tires are more controversial, and also more essential, than you'd think. My other point is that it's good to get worked up about the subject, but not quite so good to let yourself be seen, as I did, on my hands and knees with my ass up in the air on national TV. This is how I prefer to test a tire: First, pick a top brand. Then accept their invitation to try and beat the crap out of their tire. I chose Yokohama, celebrating its 100th anniversary this year. The big news for them was the GEOLANDER M/T G003!

Ford Q1 profits dragged down by warranty costs

General Motors isn't the only Detroit automaker posting falling profits in the first quarter. Ford just released its Q1 2014 financial data, and it reported a net income of $989 million, down $622 million from Q1 2013. The drop is partially blamed on higher warranty and recall expenses than the company had anticipated.
Financially, Ford suffered a rough quarter almost across the board. Its pre-tax profit of $1.4 billion was also down $765 million from a year ago. Things were even worse in the North American market where operating profit fell significantly to $1.5 billion, down from $2.392 billion in Q1 2013. However, its global revenue ticked up slightly to $35.9 billion, from $35.6 billion in this period in 2013.
Ford admitted that it spent about $900 million on expenses that it hadn't planned for during this quarter. According to Reuters, the company paid about $400 million in additional warranty and recall costs in North America. The automaker didn't explain why the costs were so much higher than expected. However, in the last three months, Ford has had several recalls, including on the 2001-2004 Escape for rust, Explorer for its steering, Edge for its fuel line and others.