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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Mustang Mach-E fails Sweden's moose test

The infamous moose test has claimed another casualty. This time it's the Ford Mustang Mach-E AWD Long Range, which was tested in an electric four-way alongside the Tesla Model Y, Hyundai Ioniq 5 and Skoda Enyaq iV (an electric utility vehicle closely related to the Volkswagen ID.4 that is sold in the United States). According to the Swedish testers at Teknikens Varld, Ford's electric car not only failed to hit the speed necessary for a passing grade, it didn't perform well at slower speeds, either. To pass the outlet's moose test, a car has to complete a rapid left-right-straight S-shaped pattern marked by cones at a speed of at least 72 km/h (44.7 miles per hour). The test is designed to mimic the type of avoidance maneuver a driver would have to take in order to avoid hitting something that wandered into the road, which in Sweden may be a moose but could just as easily be a deer or some other member of the animal kingdom elsewhere in the world, or possibly a child or car backing into the motorway. Not only is the maneuver very aggressive, it's also performed with weights belted into each seat and more weight added to the cargo area to hit the vehicle's maximum allowable carrying capacity. The Mustang Mach-E only managed to complete the moose test at 68 km/h (42.3 mph), well below the passing-grade threshold. Even at much lower speeds, Teknikens Varld says the Mach-E (which boasts the highest carrying capacity and was therefore loaded with more weight than the rest of the vehicles tested in this quartet) is "too soft in the chassis" and suffers from "too slow steering." Proving that it is indeed possible to pass the test, the Hyundai and Skoda completed the maneuver at the 44.7-mph figure required for a passing grade and the Tesla did it at 46.6 mph, albeit with less weight in the cargo area. It's not clear whether other versions of the Mustang Mach-E would pass the test. It's also unknown if Ford will make any changes to its chassis tuning or electronic stability control software, as some other automakers have done after a poor performance from Teknikens Varld, to improve its performance in the moose test. Related video:

Ford EV Chief: 150 kW fast charging could be the norm

Ford's electrified-vehicle sales aren't exactly at the top of the charts this year, but that hasn't stopped Mike Tinskey, the automaker's global director of electrification and infrastructure, from being rather enthusiastic about advancements in various forms of more environmentally sustainable mobility. Tinskey, in an interview with The Verge, spoke of a world with really fast plug-in vehicle chargers. And of vehicles that can be re-parked using a remote driver. How fun. Tinskey, who touts SAE/combo fast-charging charging specification as the most likely to take the global leadership position, said a 150-kilowatt charger could be on the market "very soon." That'd mean an electric vehicle could be 80-percent recharged in just 20 minutes. Today's quickest units, the Tesla Supercharger, can crank out up to 120 kW. Some companies are touting 100-kW charging times, despite the lack of compatible chargers. Tinskey also spoke about Ford studies of a so-called "Remote Repositioning" feature, which would allow cars to be re-parked at night using a remote driver over a cellular network as spaces empty up, cutting down traffic, needless driving and pollution as a result. We're sure ready for such a thing. Through the first quarter of this year, sales of Ford's hybrids, plug-in hybrids and electric vehicles are down 28 percent from a year earlier to about 15,000 units. Sounds like those improvements Tinskey speaks of can't come soon enough. Featured Gallery 2012 Ford Focus Electric: Quick Spin View 18 Photos News Source: The Verge Green Ford