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2016 Ford F-150 gets new Limited model

The average price paid for a full-size pickup this year is $42,429. Ram is right at that mark, with an average price of $42,256, the Chevrolet Silverado is below it, at $38,384, and the Ford F-150 is above, at $46,573. That average transaction price is thirty percent higher than it was six years ago, and that F-150 price is eight percent higher than one year ago. We can thank that escalation for the arrival of the new F-150 Limited, a truck that Ford says responds to the "growing needs of discerning truck customers interested in exclusivity, capability and craftsmanship." Reuters went further, saying customers want "trucks that could substitute for a higher end German sedan." Billed as "the most advanced, luxurious F-150 ever," everything has been thrown at the standard features list. Buyers will get the luxury modifiers we expect from Europeans, like Mojave leather throughout, climate-controlled, massaging front seats, heated rear seats, and fiddleback eucalyptus wood. Driver assistance systems are legion, including a 360-degree camera system, adaptive cruise control, active park assist, a remote tailgate release, and SYNC3. Ford's new Pro Trailer Backup Assist will be an option. As if that won't be enough to tell it from the less luxurious models, the Limited sits on unique 22-inch wheels, the word "Limited" is written on the hood, the VIN is laser engraved in a plaque in the armrest, and the grille, tailgate, and door handles get a satin chrome finish among other changes. Only four exterior colors make the palette: Shadow Black, Magnetic, Blue Jeans and White Platinum Metallic tri-coat. The sole engine offered is the 3.5-liter EcoBoost V6 with 365 horsepower and 420 pound-feet of torque. We've been talking about luxury trucks for years now, and Ford's competition is in the game, too - Chevy has its Silverado High Country, Ram its Laramie Limited. This new F-150 Limited, however, raises all bets. It will go on sale this winter at an as-yet-unknown price, but since the current top-of-the-line Platinum starts at $51,585, we have a feeling that getting a Limited out the door under $60K will be near impossible. Admire the new seduction in the images above, the press release below has more.

Ford hurt by 2015 F-150 production restraints

The new 2015 Ford F-150 came out of the gate strong for January 2015 with all F-Series sales up 17 percent for the month. However, February tempered those gains a bit with the model line dipping 1.2 percent, and the Ford brand itself dropped 1.7 percent year-over-year. The fall is being blamed in part on tight supply of the latest pickup. A major factor holding back the 2015 F-150 is that they are only currently being made at the Dearborn Truck Plant. The Kansas City factory is still changing over, and full supply from them both is expected by the middle of the year. Ford also just announced plans to hire an extra 1,550 people to build the pickups, including 900 in Kansas City. However, the downtime in the assembly changeover has caused about 90,000 units in lost production since mid-2014, according to The Detroit Free Press. It's not all bad news for the pickup, though. The latest F-150 made up 21 percent of F-Series sales in February, according to The Detroit Free Press, up from 18 percent in the previous month, and they remained on dealer lots an average of 18 days. The lessened supply has also meant lower incentives. Mark LaNeve, Ford's US marketing boss, told the Free Press that average F-150 transaction prices were up $2,000 from last year. He also indicated that retail figures grew seven percent in February, while F-Series fleet numbers were down 18 percent. The constrained supply does come at an inopportune time for Ford, though. This year is expected to be huge for pickups. Also, lower gas prices appear to be pushing people towards SUVs and trucks recently. Related Video:

Ford Australia reveals updated Territory, Falcon via Twitter

Ford may have tied together much of its global lineup under the One Ford campaign, but one market where it still offers unique products is Australia. That will soon draw to a close as well, but before it does, the Blue Oval's Aussie operations are rolling out refreshed versions of its two unique products. For the moment, Ford isn't revealing much in the way of powertrain details, but it has shown off a couple of snaps of the revised products on its in-market Twitter feed.
First up is the new Territory. The SUV is neither based on a front-drive crossover platform nor on a truck frame, but shares its rear-drive underpinnings with the Falcon, taking it a step beyond the Falcon wagon alongside which it sits in Ford's Aussie range. Like the outgoing third-generation SZ Territory, the facelifted version is dominated by a narrow grille and larger front air dam, but further punctuates its big-chinned look with more rugged lower cladding and other metallic inserts that bring its look up to date.
And there's the Falcon, which Ford revealed in XR8 trim just last week and is now presenting in G6E spec. If the XR8 is the performance model, the G6E is the luxury version, swapping in more refined trim like a chrome-slat grille (instead of a black honeycomb), chrome foglamp surrounds, less-aggressive multi-spoke wheels (instead of five-spokes) and a flatter hood (instead of a power bulge). Otherwise, it looks essentially the same as the one we saw last week, its facelift bringing it more in line with the smaller, front-drive Mondeo (which we know here as the Fusion) and other members of the Ford family.