2005 Ford F-150 King Ranch Super Crew 5.4l V8 4 X 4 Power Sunroof Bed Extender on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Detroit Three automakers and UAW will continue to require masks

GM CEO Mary Barra at a Warren, Mich., training center in September. (Reuters)   WASHINGTON — Detroit's Big Three automakers and the United Auto Workers (UAW) union said on Wednesday that workers will continue to be required to wear masks in workplaces. The joint statement from the UAW and General Motors, Ford and Chrysler-parent Stellantis NV said it was continuing the requirements "out of an abundance of caution." The U.S. Centers for Disease Control and Prevention (CDC) said in May that fully vaccinated people do not need to wear masks in most instances, including at work. The UAW and the automakers said temperature screening upon entering facilities is expected to be phased out. The UAW and automakers continue to recommend autoworkers get vaccinated. Many U.S. employers are still requiring vaccinated workers to wear masks in workplaces. Volkswagen AG's U.S. unit said it will "no longer require masks for fully vaccinated employees after June 21, and will continue to follow CDC guidelines." Toyota is among the automakers that has ended temperature checks and entry questionnaires at U.S. plants but it is continuing to require facial coverings. Honda and Nissan said they had made no changes to their U.S. employee COVID-19 requirements.   Plants/Manufacturing Chrysler Dodge Ford GM Jeep RAM Safety coronavirus

‘American Auto’ fires on most cylinders

If you like cars or you enjoyed “Superstore” then “American Auto” is worth your time. NBC previewed the punchy sitcom last night ahead of the series premiere Jan. 4, and it offers a humorous take on the U.S. auto industry as seen through the team at fictional Payne Motors. Overseen by Justin Spitzer, the creator of “Superstore” and a producer on “The Office,” the two episodes that dropped Monday show Payne executives trying to navigate the challenges of the modern auto business.  “Saturday Night Live” alum Ana Gasteyer stars as a pharmaceutical exec turned Payne CEO. The cast also includes Harriet Dyer as stressed-out PR boss, Sadie; Tye White as Jack, a factory worker who gets promoted to the C-suite; and former “Superstore” cast member Jon Barinholtz as the company scion, Wesley, who has no job responsibilities and is employed because of his name. The cast also includes X Mayo, Michael Benjamin Washington and Humphrey Ker as executives. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Autoblog -- thatÂ’s us -- gets name-checked early in the second episode (2:37 into the show) for "our" critical take on GasteyerÂ’s introduction of the Payne Ponderosa, a car the company scrambled to build in time for its auto show reveal.  GasteyerÂ’s CEO character walks in on a meeting between Sadie and Jack -- their budding romance appears to be part of the story arc -- and blurts out “Autoblog says hasty HastingsÂ’ premature launch,” apparently a reference to a headline that pans the Ponderosa. Looking at the cartoonish wagon-like thing, itÂ’s well-earned criticism. Perhaps the writers know of us -- weÂ’ve been around for nearly 18 years and are read by millions each month -- or thought ‘AutoblogÂ’ sounded like a good name for a car website. Either way. The pilot is centered on the Ponderosa and its troubled development (the first version of the car ran over people). Episode 2 features a Ponderosa Magellan van being used by a serial killer in a police chase. Titled “White Van,” the episode is obviously reminiscent of O.J. SimpsonÂ’s 1994 chase in a white Ford Bronco. ThereÂ’s also some Michigan references, which help to set the scene. One character has a Wayne State degree on the wall and the Magellan flees on Interstate 94, which runs through the state.