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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Recharge Wrap-up: Custom Nissan Leaf video, Shell's Arctic oil plans

A video shows a customized Nissan Leaf. An owner in Japan slapped a pretty spiffy body kit on his EV, along with some Forgiato custom wheels and brakes. There's no telling what effects these modifications have on the car's aerodynamics or driving range, but it definitely gives the leaf a unique and sporty look. Check it out in the video above, and read more at Ecomento. Shell has big plans to drill for oil in the Arctic Ocean. With 13 percent of the world's undiscovered oil resting beneath those frigid waters, the company sees this new frontier as promising, despite the challenges involved in exploiting it. So far, Shell has spent $7 billion on Arctic operations without having extracted any oil yet. Of course, the idea of Arctic drilling has loads of opposition from concerned individual and organizations concerned with the environmental hazards of extracting oil in the icy north. Read in-depth about Shell's plans at Bloomberg. Ford has won the Altair Enlighten Award for its lightweight technology in the F-150. The award program honors automotive innovations in weight reduction. Ford was recognized for shaving 700 pounds off of the F-150 while improving performance and safety. "It's encouraging to see Ford implementing a holistic lightweighting strategy, which resulted in impressive weight savings that were incredibly significant to the judging panel," says Altair's Vice President of Global Automotive, Dave Mason. General Motors was the runner-up, with its weight savings in the Cadillac ATS and CTS. Read more at PitchEngine. The Diesel Technology Forum has outlined environmental improvements in heavy-duty vehicles at a rulemaking hearing in front of the EPA and NHTSA. Between 2010 and 2014, clean diesel technology reduced carbon emissions equal to that of 2.4 coal-fired power plants, and NOx emissions equal to 158 coal plants. New rules would help further improve the environmental performance of diesel engines. "Advances in diesel engine technology will continue to contribute to the overall efficiency gains of vehicles under this proposed rule," says Diesel Technology Forum Executive Director Allen Schaeffer. "As a result we expect diesel technology to remain the primary power-plant for commercial trucks into the foreseeable future." Read more in the press release below. Clean Diesel Power Key Part of Achieving Future Truck Efficiency Gains, EPA Officials Told -- Diesel Technology Forum CHICAGO, Aug.

Ford creates F-150 Sandcat to promote Halo 5: Guardians

Halo 5: Guardians is about to hit Xbox One, and Ford is celebrating with the reveal of this one-off F-150. Built by the Blue Oval specialists at Galpin Auto Sports, the Ford F-150 Halo Sandcat is designed for deployment by the United Nations Space Command. It's based on a 2015 Ford F-150 Lariat SuperCrew 4x4 with the 3.5-liter EcoBoost V6 and FX4 off-road package. It's then upgraded with a Baja XTR package from Addictive Desert Designs, complete with FOX Racing shocks, Deaver leaf springs, a Currie floating rear axle, 17-inch wheels, and upgraded fenders, side steps, and chase rack. It's all capped by a custom Halo-themed body wrap, and fitted with an Xbox One hooked up to displays in the back of the headrests. Fans will be able to check it out at the LA Convention Center during the E3 video game show, and dream of driving it on some far-off planet to combat whatever space monsters the Master Chief has been assigned to eradicate. Jun 12, 2015 | LOS ANGELES Ford F-150 Halo Sandcat Lands at E3 to Promote Halo 5: Guardians for Xbox One Ford, Xbox, 343 Industries and Galpin Auto Sports are celebrating the release of Halo 5: Guardians for Xbox One with a special version of the 2015 Ford F-150 that is so awesome, it could have been designed by the Master Chief himself. The Ford F-150 Halo Sandcat is a one-of-a-kind vehicle inspired by Halo's United Nations Space Command vehicle design. It will be on display at E3 2015. Based on the all-new Ford F-150, the toughest, smartest, most capable F-150 ever, F-150 Halo Sandcat is special enough to have been officially designated the M552 codename by the United Nations Space Command – closely matching F-150's official Ford codename, P552. The F-150 Halo Sandcat started as a 2015 Ford F-150 Lariat SuperCrew 4x4 with 3.5-liter EcoBoost® engine and FX4 off-road package. To turn the truck into the Sandcat, Galpin Auto Sports added an arsenal of modifications to give it a United Nations Space Command militaristic style that Halo fans will instantly recognize. The F-150 Halo Sandcat starts with Addictive Desert Designs' Baja XTR off-road conversion kit, which includes custom FOX Racing shocks, Deaver leaf springs, a Currie full floater rear axle, ADD fenders, side steps, a chase rack and 17-inch wheels with off-road tires to go along with a full custom Halo body wrap. Inside, there's an Xbox One custom gaming system with displays mounted in the rear head restraints.