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Ford, GM still doing new business with Takata amidst airbag crisis

Lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. You might expect automakers to be fleeing any connection with beleaguered supplier Takata in the wake of the company's exploding airbag inflator crisis. After all, with a Senate hearing, pending lawsuit, plummeting stock value and demand for a national recall, the tier-one supplier isn't at its strongest right now. However, years of cooperation mean that automakers are standing by Takata, and necessity may be playing a role, as well. About 39 percent of Takata's business comes from airbags, and seatbelts make up another significant chunk of the operation too, says Bloomberg. The long-term relationships and lengthy vehicle development times make it difficult for automakers to cut and run from the supplier. "Takata has so much product breadth that I don't really see that they could just disappear," said AutoPacific analyst Dave Sullivan to Bloomberg. For example, Takata helped develop the unique front center airbag with General Motors in models like the Chevrolet Traverse and Buick Enclave. Outside of safety tech, it is also a partner with Ford on the adaptive steering system available on the upcoming 2015 Edge. These long-lasting partnerships make change difficult now that there's a problem. According to Reuters, automakers claim it would take a year or longer to set up with a different supplier for replacement airbag inflators. Switching to a completely different part for the repairs might not be a viable option either, because of the engineering time needed. BMW is taking action, though. According to Reuters, the Bavarian brand is working with the supplier to move inflator production from Monclova, Mexico, to a Takata factory in Freiburg, Germany. The Mexican plant may be the source of some of the faulty parts. News Source: Bloomberg, ReutersImage Credit: Jens Meyer / AP Photo BMW Ford GM Safety Takata airbag recall

Ford Explorer, Jeep Grand Cherokee flunk IIHS passenger-side crash test

The Insurance Institute for Highway Safety (IIHS) has uncovered major safety-related problems while crash testing a number of popular midsize SUVs. Among those that scored an overall rating of "poor," the lowest possible score, are the Ford Explorer and Jeep Grand Cherokee. Both SUVs showed a high risk of injury to a front passenger during the IIHS' passenger-side small overlap front crash test. This test simulates what might happen if a car or SUV strikes an immovable object, like a telephone pole, at 40 mph and with roughly 25-percent of its front width. "Although some vehicles in this group offer very good protection, in other models, the airbags, safety belts and structure showed serious deficiencies," says IIHS chief research officer, David Zuby. "In those SUVs, a front-seat passenger would be at risk of injuries to the head, hip or leg in a right-side small overlap front crash." In the 2018 Ford Explorer, the front of the SUV showed the structure was "seriously compromised" during both driver- and passenger-side small overlap crash testing, according to the IIHS. The lower and upper door hinge pillar showed intrusion levels of 15 and 13 inches, while the door sill itself was pushed inward 6 inches toward the crash test dummy. The IIHS states these results indicate a high probability that a front occupant would suffer injuries to their right hip and lower left leg. The 2018 Jeep Grand Cherokee didn't fare much better. Not only did the Jeep exhibit 10 inches of intrusion at the lower door hinge pillar, the front passenger crash test dummy's head hit the dashboard through the front airbag. Worse still, the side curtain airbag didn't deploy and the front passenger door opened. The IIHS says there is a strong chance this would result in right leg injuries, along with the possibility of a serious head injury. Even vehicles that earned an "acceptable" in the small overlap front crash test showed definite room for improvement. The 2018 Honda Pilot, for example, showed good structural performance during the crash itself. But the front passenger crash test dummy's head slid off the deployed airbag and hit the dashboard hard, indicating a head injury might result in a similar real-world crash scenario. Two other SUVs that scored "acceptable" ratings included the 2018 Nissan Pathfinder and 2018 Toyota Highlander. Scoring top marks of "good," the highest rating, in these IIHS crash tests were the 2018 Volkswagen Atlas, 2018 GMC Acadia, and 2019 Kia Sorento.

Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.