2002 Ford F-150 Lightning Standard Cab Pickup 2-door 5.4l on 2040-cars

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Ford opens research center in Silicon Valley

These days, the software running a vehicle's myriad of electronic systems seems to be getting nearly as much development focus from automakers as the traditional mechanical parts that keep a car going. Constantly improving that technology requires a lot of experimentation, though, and Ford is expanding its presence in Silicon Valley with the just-opened Research and Innovation Center Palo Alto to make that progress possible. Ford opened its first office in the country's technological hub in 2012 to draw talent and devise ways to deal with vast amounts of sensor data. Apparently, setting up shop in Silicon Valley was deemed a success because the Blue Oval decided to create this new lab in the Stanford Research Park to focus on five areas: connectivity, mobility, autonomous vehicles, customer experience and analytics. Among the center's potential projects, Ford is hoping to develop better natural speech recognition, which is absolutely vital for improving infotainment systems. Assuming the tech eventually works well enough, your voice might even be used to adjust a vehicle's power seats, according to the automaker. The Blue Oval is also letting engineers from Stanford University test autonomous driving algorithms on a self-driving version of the Fusion. In a smaller stakes venture, researchers are working to get a Nest smart thermometer to automatically adjust the temperature at home depending on if an owner's vehicle is leaving or coming back. To really show that its serious about these ventures, Ford hired Dragos Maciuca away from Apple as the center's technical leader. The automaker also wants to have 125 researchers at work there by the end of the year.

There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

‘Ford v. Ferrari’ hype prompts Ford to open its Le Mans GT40 vault

“Ford v Ferrari,” the big-screen adaptation of a book about the famous rivalry over racing supremacy in the 1960s, opens next week, and the fevered anticipation has prompted Ford to revisit that period of its storied history by opening its GT40 Le Mans vault. Literally. The Detroit Free Press reports that a group of Ford executives and staffers gathered this week at the Ford Engineering Laboratory in Dearborn to view vintage artifacts from the years-long duel between the intercontinental automakers and reminisce. Those archives contain an incredible 3 miles of shelving, a video vault maintained at 41 degrees and an actual safe. The archives manager reportedly wore protective white gloves and removed the only known copy of the original plans for the GT project. Also shown was an exact replica of the GT40 driven by Bruce McLaren at the 24 Hours of Le Mans in 1966, the year Ford finally vanquished perennial winners Ferrari form the victory podium. It was created and used for the film, with more than 500 miles added to the odometer during filming. Directed by James Mangold (“Walk the Line,” “The Wolverine”) and produced by 20th Century Fox, the film hits theaters Thursday and opens wide Nov. 15. ItÂ’s based on A.J. BaimeÂ’s 2009 book “Go Like Hell: Ford, Ferrari and Their Battle for Speed and Glory at Le Mans.” The film predictably takes some liberties with the real-life story and characters. It focuses on the relationship between Carroll Shelby (played by Matt Damon), whom Henry Ford II and Lee Iacocca charged with developing a Ferrari-beating GT, and maverick British driver Ken Miles (Christian Bale). The Blue Oval had no involvement in the making of the film, beyond offering up archival material for background research. “It was, wow, especially if you had to go out and service a car during a pit stop,” Mose Nowland, a retired mechanic and sports car engineer who worked on the GT40 Le Mans program and spent 57 years with Ford, told the Freep. “Your hip pockets are only several inches away from cars going by at 160 mph.” Read the full Freep story here.