2001 Ford F-150 Xlt Extended Cab Pickup 4-door 4.6l on 2040-cars

Auto blog

Ford owns Automotive Loyalty Awards, Audi and Subaru are king of conquests

Customers are a commodity in the automotive industry, and like any other commodity, automakers trade them back and forth. Only nobody wants to give up their customers - just to keep the ones they have and try to attract others.
That's what the Polk Automotive Loyalty Awards are all about. Every year the industry research body names the automakers, brands and models that manage to keep their customers coming back for more - and attract buyers to switch from other makes. Ford usually does pretty well, but this year it rose above even its own track record.
Not only did Dearborn win the Overall Loyalty to Manufacturer award, but also the Overall Loyalty to Make. Ford also took the African American category, and the F-150 was named the top full-size half-ton pickup in customer loyalty. Ford COO Mark Fields (pictured above) accepted the awards and gave the keynote address at the awards ceremony.

2015 Ford Mustang EcoBoost

Earlier this week, Ford invited us to Charlotte, NC, to ride in an all-new 2015 Mustang fitted with its turbocharged 2.3-liter EcoBoost four-cylinder. It's the first forced-induction, four-cylinder ponycar for the Blue Oval since the sun set on the 1986 Mustang SVO. We jumped at the opportunity, as only a handful of people have ever been in the passenger seat of this new car, and most automotive media won't get as close as we did until this fall.
As we revealed in our Deep Dive, Ford will slot this new turbocharged four as premium powerplant between its naturally aspirated 3.7-liter V6 and the naturally aspirated 5.0-liter V8. At last mention, the automaker said the direct-injected, all-aluminum engine will develop 305 horsepower and 300 pound-feet of torque, returning the best fuel economy of the three powerplants in the process. History buffs will note that those figures are appreciably stouter than the 200 horses and 240 lb-ft that the '86 SVO realized out of the same displacement, and the latter's figures were hugely impressive at the time. On paper, the new EcoBoost four looks to be a good fit for most owners who want to balance performance with efficiency - we were eager to see how it felt from the passenger seat.
Riding Notes

Livestream: Ricardo Innovation & Sustainability Symposium 2015

Making decisions on how to invest billions of dollars in future technology is scary even if you're developing something as simple as a smartphone. But when you've got to invest that money in something as complex as a car – one that might drive itself, or operate just on electricity, or even possibly be crash-proof – that task becomes daunting. Today, at 9:00AM, a slate of auto industry leaders are gathering at automotive supplier Ricardo to celebrate the company's 100-year anniversary by looking toward the future. Moderated by Autoblog Editor-in-Chief Sharon Carty, the panel will talk about Ford's vision for the future, look at battery development, environmental issues, and may even debate the future of flying cars. Maybe. If you're interested in following along, take a look at the livestream. Government/Legal Green Ford Technology Emerging Technologies Videos ricardo Sakti3