2001 F150 Pickup ~ Ford Tech Owned 4wd Low Miles Rebuilt Drive Train Tires New on 2040-cars

Auto blog

Enterprise working with renter's insurance to cover $47k Mustang stolen from its lot

There was more than a bit of public indigence following the recent story of Enterprise Rent-A-Car billing a customer $47,000 to replace a Ford Mustang GT Convertible stolen from a Nova Scotia lot. To recap: Kristen Cockerill rented the Mustang for two days, returned it to the lot on a Sunday and left the keys in a secure dropbox only for Enterprise employees to find the car gone the next day.
Despite Enterprise policies stating that customers are responsible for vehicles dropped on off-days, the company has admitted that the situation could've been handled a bit better.
In a recent statement, Enterprise has backed off the big-bill story, and claims to be working with Cockerill and her insurance company to resolve the issue. Further, the Enterprise general manager overseeing Nova Scotia has spoken with the harried renter, and apologized "for the way this claim was handled during the last few months."

Ford updates Power Stroke diesel V8, strengthens F-450, tweaks King Ranch

Ford is giving its F-Series Super Duty trucks some upgrades for 2015, and we're happy to say that one of them is an improved Power Stroke diesel V8. Also, Ford is strengthening the top-of-the-line F-450 to handle more abuse. And if wild west-style luxury is your thing, the automaker has performed minor cosmetic updates to its King Ranch Edition trucks, as well.
The turbocharged 6.7-liter Power Stroke V8 is currently rated at 400 horsepower and 800 pound-feet of torque, and Ford only tells us the new and improved Power Stroke can "produce power beyond today's" engine. What, then, did Ford actually improve upon? First, the Blue Oval swapped in a new, larger turbocharger. The new Garrett GT37 turbine unit is 72.5 millimeters in diameter, eclipsing the old GT32's 64-mm diameter piece. Ford states output increases with the new turbo setup, but since the new turbocharger operates at a lower peak pressure than the old one, the automaker was able to eliminate the wastegate system and reduce the engine's complexity. Ford even redesigned the turbo's oil and cooling lines to make the powerplant simpler. A byproduct of the larger turbo is better engine exhaust braking, which is controlled manually by a button on the dashboard.
Ford claims the upgraded diesel engine is more powerful, more robust, more efficient and more refined than before.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.