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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

V8-powered 2022 Ford F-150 Raptor R spied testing alongside Ram TRX

Spy photographers captured Ford engineers testing what appears to be a 2022 F-150 Raptor R alongside a Ram TRX this week, giving us a sneak preview of the first major battle in the coming war for super-pickup dominance.  Ford has remained tight-lipped about the Raptor R's performance specs. We know only that it will be powered by a V8 (likely a variant of the 760-horsepower, supercharged 5.2-liter unit from the Ford Mustang Shelby GT500), and that it's due to break cover some time later this year. Given that the 702-horsepower Ram TRX will be the Raptor R's only competition (and pretty much the only reason it exists in the first place), Ford's decision to benchmark the fast Ram is a bit of a no-brainer.  The Blue Oval's performance engineers have years of practice when it comes to building high-performance off-road trucks, so despite Ram's first-strike advantage and Hellcat trump card, the TRX might actually be the underdog in this fight. Why? Well, based on what we've seen of the EcoBoost-powered 2021 Raptor so far, it should weigh at least 500-600 pounds less than the TRX, and while we expect that gap to shrink with the addition of the bigger engine, it's likely that it will still favor Ford, and perhaps significantly.  While the larger, supercharged V8 will certainly weigh more than the EcoBoost V6, it's still an all-aluminum engine (all SRT motors are based on cast-iron blocks) and Ford still has the advantage of its lightweight body panels. There will likely be more to the Raptor R's chassis modifications than a new set of engine mounting points, since the existing Raptor was not engineered to handle an 800-horsepower engine, but even with the chassis modifications necessary to handle that power, we expect the Raptor R to be the featherweight of the two.  Since Ford plans to get the Raptor R into production for the 2022 model year, we shouldn't have to wait much longer to find out just exactly how it shapes up against Ram's big dinosaur. Stay tuned. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

MMD by Foose 2015 Mustang GT gets 810 hp and one lucky winner

Modern Muscle Design worked with the one and only Chip Foose to create this, the MMD by Foose 810-horsepower 2015 Ford Mustang GT. Several things will come of the collaboration, the best one for you being that you have a chance to win the coupe this Summer at the AmericanMuscle Mustang show in Pennsylvania. As of right now you can enter at the AmericanMuscle site, and if your name is pulled from the hat then MMD will fly you to the show in August and Foose will personally hand the car over to you. For everyone else, there is still plenty to pay attention to. The 5.0-liter Coyote V8 gets 375 more horsepower courtesy of a modified 2.9-liter, twin-screw Whipple supercharger from Bama Performance. By the time those horses stampede down a carbon fiber driveshaft, MMD says there are 650 of them left to turn the 20-inch Foose wheels. If you want to take your own Mustang in this direction, there will be a selection of parts created for this car coming later this summer under the MMD by Foose banner, including the hood and side scoops, rocker panels, and chin spoiler. The show car also gets a Vogtland Sport Suspension and a Magnaflow Competition cat-back exhaust. Check out the press release below for more information. MODERN MUSCLE DESIGN AND CHIP FOOSE DEBUT 800+ HORSEPOWER MUSTANG IN SOUTHERN CALIFORNIA MMD by Foose 2015 Mustang to be Personally Given Away by Chip Foose at AmericanMuscle's 2015 Mustang Show this Summer MALVERN, Pa. (May 20, 2015) – Modern Muscle Design (MMD), the leader in aftermarket Mustang styling, along with the renowned vehicle designer, Chip Foose, today unveiled a one-off 810-horsepower supercharged MMD by Foose 2015 Mustang GT at Foose Design Inc. headquarters in Huntington Beach, California. Today's reveal comes ahead of the annual AmericanMuscle Mustang Show in Pennsylvania where the custom-built Mustang will be given away. The 2015 AmericanMuscle Mustang Show is the 7th annual charity all-Mustang car show in which 10,000+ spectators and nearly 3,000 Mustangs gather to benefit this year's charity, Make-A-Wish®. At the heart of MMD by Foose is a 5.0 liter V8 engine producing more than 810 horsepower at the crank courtesy of a specially tuned version of Bama Performance's 2.9-liter twin scroll Whipple supercharger. After being routed through the transmission, a custom carbon fiber driveshaft and upgraded axles from The Driveshaft Shop, 650 horsepower reaches the custom 20" Foose Design wheels wrapped in Pirelli tires.