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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Ford mulling EcoSport for US? [w/poll]

"We certainly have that ability. We're studying it very, very closely." Those are the words of Jim Farley, global head of sales, marketing, service at Ford. The investigation Farley is referring to is the possibility of selling the company's new EcoSport crossover in America.
The diminutive Fiesta-based EcoSport was developed for emerging markets like Brazil and, more recently, China, but it apparently may have a future in the States, where it would form a new entry-level rung below the Escape in Ford's already robust crossover stable. Ford has big plans for its tiny CUV - Farley tells Automotive News that the EcoSport is only available in 10 countries right now, but by 2017, its distribution will have mushroomed to 62 countries. At the time the second-generation model launched at the 2012 Beijing Motor Show as a 2013 model, Ford said the EcoSport would eventually be sold in nearly 100 markets worldwide.
The Brazilian- and Indian-assembled EcoSport is available with a variety of gasoline-powered engines, but the 1.0-liter, three-cylinder EcoBoost giving 118 horsepower and 125 pound-feet of torque would seem to be the powertrain of choice for America, as it was recently confirmed for the stateside 2014 Fiesta.

Volkswagen Golf, Ford F-150 named 2015 North American Car and Truck/Utility of the Year

Congratulations, Volkswagen Golf/GTI and Ford F-150. You've just been named the 2015 North American Car and Truck/Utility of the Year, kicking off the first press day of the Detroit Auto Show. The Golf faced some seriously stiff competition from its runners-up, the Ford Mustang and Hyundai Genesis. But the Golf has been a highly awarded vehicle since its launch, including recently being named Motor Trend's Car of the Year. As for the Truck/Utility award, it wasn't immediately clear that the aluminum-bodied Ford F-150 would win the North American honor, topping the Chevrolet Colorado and Lincoln MKC. The Chevy, after all, has been widely praised since arriving this fall, including taking home MT's Truck of the Year award. In 2014, Chevrolet had a sweep of the NACTOY awards, with the Corvette Stingray and Silverado taking top honors. Here's a look at the 2015 North American Car and Truck/Utility of the Year voting breakdown. As you can see, it wasn't exactly neck and neck. Car of the Year Volkswagen Golf/GTI – 256 points Ford Mustang – 204 points Hyundai Genesis – 110 points Truck/Utility of the Year Ford F-150 – 297 points Chevrolet Colorado – 205 points Lincoln MKC – 68 points The winners were determined by the votes of 57 North American jurors who work in all forms of media – magazine, newspaper, television, online and radio, and their ballots were tabulated in secret by accounting firm Deloitte & Touche. Autoblog editors Sharon Carty and Chris Paukert are members of the North American Car and Truck/Utility of the Year jury. Featured Gallery 2015 Volkswagen Golf TSI View 16 Photos Related Gallery 2015 Ford F-150 View 36 Photos Detroit Auto Show Ford Volkswagen Truck Hatchback 2015 Detroit Auto Show NACTOY